Active Content

Benefits of Passive Content
Benefits of Passive Content 150 150 Great Leap Studios

Last week, we discussed a type of content writing known as “Active Content.” Active content is content that has some type of call to action. Often when readers visit your site for information, they read what they need and then close the page and move on. Adding a call to action gives them a mental reason to stay on the page and a “next step” so that they don’t immediately bounce to some other site.…

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Benefits of Active Content
Benefits of Active Content 150 150 Great Leap Studios

Google rewards websites that have a significant amount of content. The more content the better (provided it is of a high quality), and it’s implied that simply creating the content should position your website in such a way that your hits increase and your sales/conversions increase with it. But many content marketers have found that their content is providing them the hits but not the conversions. Yes, business may be increasing, but many are still…

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