advertising

Capitalizing on a New Niche without Overspending
Capitalizing on a New Niche without Overspending 150 150 Great Leap Studios

Every now and then a client will approach me asking for a killer product idea or a marketing plan that will allow them to capitalize on a new product, niche, or field that just cropped up. Especially when it comes to technology and information product marketing, new fields are potential gold mines if you act fast enough to corner the market. There are a few problems with this strategy, however. First, if it’s not immediately…

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The Five Step Plan to Ditch Paid Traffic for Organic
The Five Step Plan to Ditch Paid Traffic for Organic 150 150 Great Leap Studios

We started work with a new client in July who had been getting about 80% of his traffic from paid sources like Google AdWords for more than two years. They were doing well – their site had grown substantially and they were pulling a solid profit month after month – but it cost them a pretty penny to do so, and the second they stopped spending on AdWords, their traffic would dry up. If they…

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Does Content Marketing Scale Like Advertising?
Does Content Marketing Scale Like Advertising? 150 150 Great Leap Studios

I make no bones about my position in the content marketing vs. advertising argument. Content is simply better. In terms of ROI. In terms of overall value. In terms of branding. You simply get more from content and inbound tactics than you do from a straight ad. The problem of course is that ads take effect right away and you see results right away, while content can take days, weeks, or even months to see…

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So You Only Have $100 Per Month for Marketing – Now What?
So You Only Have $100 Per Month for Marketing – Now What? 150 150 Great Leap Studios

For some reason, marketing firms, even ones with amazing blogs, tend to treat money and budgets as taboo. You don’t talk about it because it’s unprofessional or it pre-disposes potential clients towards or against your services. I don’t like that mindset because let’s face it, money is one of the first and only things on your mind. You want the best for your business and you’re eager to grow, sure, but you have a budget…

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When to Split Test
When to Split Test 150 150 Great Leap Studios

Copywriting is, in many ways, an art form. The goal is to weave words together in a way that attracts visitors, keeps them on the page, and leads them towards purchasing your products. You need to be a skilled wordsmith that understands how to grab the reader’s attention – one that understands the art of writing and reaching an audience. But there’s a science to SEO as well. By testing two (or more) distinct pieces…

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Guest Posting – The New Form of Advertising
Guest Posting – The New Form of Advertising 150 150 Great Leap Studios

Magazines and newspapers are dying, and Adblock has made it possible to avoid pesky click through ads. If you want to reach an audience, traditional advertising methods no longer work. Your best way to advertise is to create a website and utilize search engine marketing. But it’s not the only way to advertise. Another method that very few companies take advantage of is guest posting. Intro to Guest Posting Guest posting is a difficult but…

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Content Writing vs. Paying for Google AdWords
Content Writing vs. Paying for Google AdWords 150 150 Great Leap Studios

Most businesses have a fairly limited marketing budget. Companies look to improve their ROI, but many also subscribe to the idea that marketing has diminishing returns. If you continue to doll out money to the marketing department, you’ll eventually be spending more than you take in. Marketers, then, are expected to make the most with what little budget they have in order to ensure the long term success of the company. Most marketers recognize the…

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