adwords

Complementing Your Content Marketing with Adwords and Social Media
Complementing Your Content Marketing with Adwords and Social Media 150 150 Great Leap Studios

Content is the key to success in online marketing, and one that Google itself has indicated is crucial to your long term website success. But it is important to recognize that content is also slow, especially for new websites. Google is hesitant to reward websites that add lots of content right away, because it wants to verify that you’re not spam, that the content is yours, etc. So what can you do in the interim?…

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Content Writing vs. Paying for Google AdWords
Content Writing vs. Paying for Google AdWords 150 150 Great Leap Studios

Most businesses have a fairly limited marketing budget. Companies look to improve their ROI, but many also subscribe to the idea that marketing has diminishing returns. If you continue to doll out money to the marketing department, you’ll eventually be spending more than you take in. Marketers, then, are expected to make the most with what little budget they have in order to ensure the long term success of the company. Most marketers recognize the…

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The Five Pieces of a First Time AdWords Campaign
The Five Pieces of a First Time AdWords Campaign 150 150 Great Leap Studios

Google AdWords is not an easy service to get used to. I’ve only used it sparingly in the last few years and only a handful of campaigns have become successes. However, despite the rising cost of ads, the risk of budget issues, and the millions of competitors out there, none of my campaigns has ever lost money – but it took time to get to that point, and for a small business or start-up just…

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