blogging

How Long Does it Take to Write a Blog Post?
How Long Does it Take to Write a Blog Post? 150 150 Great Leap Studios

Last friday a client called me up and asked for a quick blog post. She wanted to cover an event that was coming up that weekend and asked me if it was possible to write it in the following 24 hours. Was it possible to write something that fast? For me, the answer was yes. I write very quickly (enough so that my friends frequently drill me on my typing speed), but I’ve been doing…

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How to Write a Long Article for Your Website
How to Write a Long Article for Your Website 150 150 Great Leap Studios

Content is a powerful tool. It attracts people to you website, it engages them on important and interesting topics you are covering, and it generates new leads for your business. And sometimes writing a longer, more in-depth, authority piece of content that will stand out as a beacon for potential readers and a link building tool for other websites is the smartest thing you can do as part of your content strategy. But how do…

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How to Get a Guest Post on a Major Industry Site
How to Get a Guest Post on a Major Industry Site 150 150 Great Leap Studios

Anthony Writing this Blog Post Three months ago a close friend of mine asked me for a favor. He needed to get more traffic to his company’s website. They couldn’t afford to hire anyone so he was asking as a friend, just for a bit of friendly advice. “What one thing can we do that will have the biggest impact?” he asked me. There’s no easy answer to a question like that. Inbound marketing is…

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What To Write About on a Company Blog
What To Write About on a Company Blog 150 150 Great Leap Studios

Photo by Maria Reyes-McDavis One of the most effective ways to generate interest in your company, connect with prospects and build an audience that legitimately trusts you to provide useful, authority information in your niche is to start a company blog. But simply starting a company blog is not the same as running a successful company blog, and as millions of corporations, LLCs, entrepreneurs and freelancers discover every year, the latter is never a sure…

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BREAKING NEWS: Clark Kent Quits Daily Planet. Also, Superman Takes Up Blogging!
BREAKING NEWS: Clark Kent Quits Daily Planet. Also, Superman Takes Up Blogging! 150 150 Great Leap Studios

Sometimes there is value in cleverness. Even if you run a business not usually associated with showing its personality, there can be a usefulness in making sure that something about yourself – or your company – shines through. It’s the reason that social media is considered a big part of any new business. Social media allows you to build relationships with clients and potential clients, and those relationships may bring you future revenue. However, many…

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Podcast Episode 5 – Top 5 Content Marketing Myths
Podcast Episode 5 – Top 5 Content Marketing Myths 150 150 Great Leap Studios

There are a lot of myths out there about content marketing. Seriously, some of these are ridiculous. If you’ve ever been to a forum or blog about SEO or marketing in general, people will toss around all sorts of myths about things like duplicate content, content volume, the length and formatting of that content and more. While it generally always comes back to one thing – quality – there are a few tricks you can…

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Podcast Episode 4 – Lots and Lots of Content
Podcast Episode 4 – Lots and Lots of Content 150 150 Great Leap Studios

A few months ago, I came across a blog post by a marketer on a site I can’t quite remember, but he had a brilliant idea that had really paid off for his company. Content blitzing. He and his staff wrote 100 blog posts in one month and published them at a rate of 3-4 per day. The result was a huge boost in traffic to his site, a surge of interest in his products,…

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Creating a Blogging Habit for Your Business
Creating a Blogging Habit for Your Business 150 150 Great Leap Studios

Habits. For businesses and the people who run them, habits are the foundation of everything you do – both good and bad. Successful businesses and business owners are those that understand and work to develop GOOD habits while mitigating the effects of bad habits. They are the ones that create a culture that fosters creativity and productivity from their staff, provide a clear guideline for how to act and treat each other and customers, and…

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10 Crucial WordPress Plugins for Business Owners
10 Crucial WordPress Plugins for Business Owners 150 150 Great Leap Studios

Creating a website from scratch can be difficult. Thankfully there’s WordPress, a free, open source software platform loaded with easy to understand, upgradeable parts. With WordPress, you can add nearly any tool, code, or function you want to your website provided you have installed the right plugins. Installing WordPress is the easiest way to get started. However, WordPress alone is still just the starting platform. For those of you that are just getting started or…

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Let Us Build Your Online Reputation
Let Us Build Your Online Reputation 150 150 Great Leap Studios

Not long ago we had a post on the idea of marketing a city. Specifically the city of Merced, which has a great deal of promise as a potentially enjoyable city in which to live, but is struggling as a result of its location and the housing crisis. But perhaps Merced’s biggest problem is that it has developed a fairly terrible reputation despite otherwise not being that bad a place to live or work, and…

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