Does Content Marketing Scale Like Advertising?
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Great Leap Studios
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I make no bones about my position in the content marketing vs. advertising argument. Content is simply better. In terms of ROI. In terms of overall value. In terms of branding. You simply get more from content and inbound tactics than you do from a straight ad. The problem of course is that ads take effect right away and you see results right away, while content can take days, weeks, or even months to see…
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