Content Marketing Introduction

Invest in Content Writing, Watch Your Business Succeed
Invest in Content Writing, Watch Your Business Succeed 150 150 Great Leap Studios

((This is a continuation of our series of posts about why content is your best investment as a business. To view the entire guide in reverse chronological order, click here)) Content writing is not the perfect marketing method. It’s a little slow compared to PPC and offline advertising, it takes a decent investment, and not every piece of content is going to have the effect you hoped to achieve. But despite these “flaws” (and it’s debatable…

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Weaknesses of Content: SEO is Not Fast
Weaknesses of Content: SEO is Not Fast 150 150 Great Leap Studios

((This is a continuation of our series of posts about why content is your best investment as a business. To view the entire guide in reverse chronological order, click here)) There are some aspects of SEO that will have you seeing immediate results. Keyword articles can potentially generate a lot of hits to your websites, and guest postings – if possible – can help you see some immediate traffic. But the best SEO work – adding…

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Weaknesses of Content: There Are No Guarantees
Weaknesses of Content: There Are No Guarantees 150 150 Great Leap Studios

((This is a continuation of our series of posts about why content is your best investment as a business. To view the entire guide in reverse chronological order, click here)) Previously we looked at pseudoscience in content marketing as one of the weaknesses of content. Another weakness to content is that there are no guarantees when it comes to how well your any individual piece of content will work or how quickly it will take effect.…

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Are There Any Weaknesses to Content?
Are There Any Weaknesses to Content? 150 150 Great Leap Studios

((This is a continuation of our series of posts about why content is your best investment as a business. To view the entire guide in reverse chronological order, click here)) It should be clear by now that investing in content is easily the best method of developing your website and your business. No other marketing method comes close, and if you have a limited budget, content marketing is easily your best bet for long term success.…

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SEO and Sales Staff
SEO and Sales Staff 150 150 Great Leap Studios

((This is a continuation of our series of posts about why content is your best investment as a business. To view the entire guide in reverse chronological order, click here)) We talked about the value of content compared to other marketing methods, but there are many other ways to see how easily content marketing can become a simple investment that will catapult your company in search engines. To put this into even greater perspective, many smaller…

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Why is Investing in Content Better than Other Forms of Marketing?
Why is Investing in Content Better than Other Forms of Marketing? 150 150 Great Leap Studios

((This is a continuation of our series of posts about why content is your best investment as a business. To view the entire guide in reverse chronological order, click here) Content is an investment. It requires you to hire an SEO company with skilled copywriters to complete a great deal of content that you can use to market your website. One or two articles aren’t enough. You must be willing to invest in content packages that…

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Keyword Articles and Other Forms of Content
Keyword Articles and Other Forms of Content 150 150 Great Leap Studios

((This is a continuation of our series of posts about why content is your best investment as a business. To view the entire guide in reverse chronological order, click here) Keyword Articles Keyword articles, also known as SEO articles, are a type of content that uses strategically placed keywords and key phrases (usually focused on one per article) at varying densities in order to trick search engines into overvaluing their content. By placing a specific keyword…

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What Are the Benefits of Investing in Content?
What Are the Benefits of Investing in Content? 150 150 Great Leap Studios

((This is a continuation of our series of posts about why content is your best investment as a business. To view the entire guide in reverse chronological order, click here). There are several different types of content, and each type has value. Below you will find a breakdown of several different types of content that will help your business thrive. Basic Website Content The most important – and most basic – form of content is…

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Why Web Content is Your Best Investment as a Business – Introduction
Why Web Content is Your Best Investment as a Business – Introduction 150 150 Great Leap Studios

Today marks the first in a series of posts about the value of web content. It was taken directly from an eBook I wrote about the value of content for the modern day business. Over the next few weeks, we’ll roll out the entirety of the eBook to help serve as a guide for customers interested in finding out more about why content marketing is one of the most important marketing strategies your company can…

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