Content Marketing

Advantages of Using a Local Folsom Marketing Company
Advantages of Using a Local Folsom Marketing Company 150 150 Great Leap Studios

Many out of state marketing companies offer marketing and SEO services that promise big returns for your business. However, none of these companies are familiar with the challenges that are presented within the Folsom and Sacramento area. Choosing a local company to handle your marketing and advertising has multiple advantages over outsourcing to larger companies that are located in other areas. Available for Meetings Communication is vital for a successful marketing campaign. Whether it is…

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An 11 Year Old Explains Content Marketing for the Layman
An 11 Year Old Explains Content Marketing for the Layman 150 150 Great Leap Studios

Great Leap Studios hired a very important celebrity to provide in depth, valuable information about content marketing. View the video below, or contact us to learn more about our content marketing and content writing services.

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Rancho Cordova SEO | Rancho Cordova Content Writing and Marketing
Rancho Cordova SEO | Rancho Cordova Content Writing and Marketing 150 150 Great Leap Studios

Though I live and work primarily in Folsom, my work often takes me through Rancho Cordova – a growing community that is quickly coming into its own as one of the primary hubs for new businesses. With costs cheaper than the heart of Sacramento, as well as calmer streets and larger properties, Rancho Cordova is one of the best places to start or move your business, and when you do you’ll be in need of…

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Inbound Marketing: Content Marketing, Renamed
Inbound Marketing: Content Marketing, Renamed 150 150 Great Leap Studios

Every year it seems as though the terminology for online marketing changes. It was SEO, then SEM, then content marketing, and now inbound marketing. Every time the terminology changes, businesses look for experts to help them with their online marketing needs, and the new marketer does whatever it is they do to help your business grow. What’s interesting though is that, in reality, the terminology still refers to the same thing – helping your website…

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Content Ideas for Real Estate Agents and Brokers
Content Ideas for Real Estate Agents and Brokers 150 150 Great Leap Studios

Since 2009, one of the fields I’ve seen the fastest growth of online marketing focus is real estate. It’s a natural fit and the technology has evolved rapidly to provide some of the most powerful tools we’ve yet seen for displaying organic home listings for local visitors. If you are a real estate agent, broker, or someone in the real estate field, you can benefit greatly from having an authority presence for your brand in…

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Capitalizing on a New Niche without Overspending
Capitalizing on a New Niche without Overspending 150 150 Great Leap Studios

Every now and then a client will approach me asking for a killer product idea or a marketing plan that will allow them to capitalize on a new product, niche, or field that just cropped up. Especially when it comes to technology and information product marketing, new fields are potential gold mines if you act fast enough to corner the market. There are a few problems with this strategy, however. First, if it’s not immediately…

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What Does “Engagement” Mean?
What Does “Engagement” Mean? 150 150 Great Leap Studios

I use this word a lot and I realized this morning while on a call with a client that I don’t always fully describe what it means. So in this post I wanted to take a minute and tell you exactly what I mean when I talk about “engagement” as a metric of success in content marketing. What is Engagement? Engagement is any time someone reading a blog post on your website, a post on…

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Do Keywords Matter in a Post Hummingbird World?
Do Keywords Matter in a Post Hummingbird World? 150 150 Great Leap Studios

In early September, Google implemented their biggest algorithm overhaul in more than 10 years with Hummingbird and no one knew about it for nearly 30 days. Why? What was so subtle about Hummingbird that we couldn’t even tell it was happening? Unlike Panda and Penguin which acted as corrections to existing algorithm data, Hummingbird was a rebuild of the system. They took the engine apart, replaced important components and put it all back together. In…

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The Five Step Plan to Ditch Paid Traffic for Organic
The Five Step Plan to Ditch Paid Traffic for Organic 150 150 Great Leap Studios

We started work with a new client in July who had been getting about 80% of his traffic from paid sources like Google AdWords for more than two years. They were doing well – their site had grown substantially and they were pulling a solid profit month after month – but it cost them a pretty penny to do so, and the second they stopped spending on AdWords, their traffic would dry up. If they…

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How Long Does it Take to Write a Blog Post?
How Long Does it Take to Write a Blog Post? 150 150 Great Leap Studios

Last friday a client called me up and asked for a quick blog post. She wanted to cover an event that was coming up that weekend and asked me if it was possible to write it in the following 24 hours. Was it possible to write something that fast? For me, the answer was yes. I write very quickly (enough so that my friends frequently drill me on my typing speed), but I’ve been doing…

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