content metrics

What Does “Engagement” Mean?

What Does “Engagement” Mean? 150 150 Great Leap Studios

I use this word a lot and I realized this morning while on a call with a client that I don’t always fully describe what it means. So in this post I wanted to take a minute and tell you exactly what I mean when I talk about “engagement” as a metric of success in content marketing. What is Engagement? Engagement is any time someone reading a blog post on your website, a post on…

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