content strategy

Landscaping SEO | A Case Study
Landscaping SEO | A Case Study 150 150 Great Leap Studios

July of last year, Great Leap Studios was hired by a landscaping company to improve their website presence. We worked with landscaping SEO before, but this was the first time we were given full creative control and a monthly budget. Let’s go over the issue: The Problems: Mediocre Hits, but Worse Conversions. The Solution: Significantly More Keyword Targeted Content, and More Engaging Copy We got to work using several strategies. First, we replaced all previous…

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One Little Mistake that Costs Businesses Billions Every Year
One Little Mistake that Costs Businesses Billions Every Year 150 150 Great Leap Studios

There is a mistake so grievous and yet so simple that it costs businesses of all sizes billions of dollars per year. In advertising budget. In lost sales. In lost customers. No one is immune to the problem – I’ve seen Fortune 500 corporations fall victim to this as often if not more so than mom and pop operations with three employees. And it’s almost always the exact same. Fortunately, it takes only a few…

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