Some content writing is less than glamorous. In some cases, you’ll find yourself writing the same exact piece of content over and over again, each time with new words and a new angle in order to make it seem like it is different content. After the first few, rewriting the content can become challenging. You’ll start to find yourself running out of words and unsure how to start the next article. In some cases, the…
read moreNot all site content is targeted for a keyword, or designed to rank well in search engines. When I write about a Case Study, like I did in the previous post, it’s purpose isn’t to show up for the term “case study” and attract millions of dollars in business. It’s simply a post to build content, and to give the website depth. Many companies create blog posts for this very reason – simply to continue…
read moreContent writing isn’t easy. People talk about writing like it is a skill, but in some ways it seems more like a muscle. You strengthen it when you’re working on it and you weaken it when you’re not. Many people without formal training in copywriting – or even writing in general – become great content writers. Many people with English degrees become scrubs. When we started Great Leap Studios we made our greatest impression on…
read moreRecently we wrote a blog post about the benefits of writing an outline. Ideally, an outline reduces pauses in between article topics so that you can quickly and easily get into a groove and write as much content as possible before your fingers get tired. We want to expand on that today with three additional techniques for writing content quickly. Eventually, we’re hoping to get up a 10,000 word post with all of the tips…
read moreIt would be a stretch to call myself an organized person. I’m not disorganized, mind you. I’m simply not someone that’s gone out of their way to utilize or develop organizational strategies. When I was freelancing I kept all of my tax data on a basic Excel sheet. I have several resources for one of our ongoing projects, and most of them are splattered in a Microsoft Word document with little to no information beyond…
read moreWe started our careers as freelance writers at Elance.com. One of the reasons we made such a name for ourselves was because we provided high quality content – something many buyers were looking for but few were able to find. At one point, our team of two was listed number 3 out of over 34,000 providers, and at the time we were still learning the ins and outs of content marketing. We provided quality, and…
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