copywriting

Keep Your Readers on the Edge of their Seat – Eager to Know More and Buy
Keep Your Readers on the Edge of their Seat – Eager to Know More and Buy 150 150 Great Leap Studios

A few months ago, I was researching a book for a client about copywriting. I came across a passage about the Zeigarnik Effect – the psychological principle showing that human beings can’t help but want to know what happens next. It applies to just about everything. Cliffhanger endings. Soap opera style storytelling. Half finished photographs. If you give someone half an image, they will bend over backwards to find the other half, assuming it’s available.…

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Three Things Every Website Visitor NEEDS to See Before Contacting You
Three Things Every Website Visitor NEEDS to See Before Contacting You 150 150 Great Leap Studios

What exactly does it take to trigger someone’s desire to contact you? This is one of the first questions I ask myself when we take on a new client. What one thing can I do that will convince a homeowner with a leaky faucet or a business owner in need of a new accountant to pick up the phone or fill out that form? It’s different for every website, so I tend to spend a…

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San Jose Content Writing and Marketing
San Jose Content Writing and Marketing 150 150 Great Leap Studios

San Jose and the surrounding cities are a haven for modern technology. Many of the world’s most renowned software development companies and hardware manufacturers are based in San Jose, and many more are founded in that city regularly. Yet as someone that has spent a lot of time in San Jose, I’m amazed how little the city is taking advantage of content marketing. From Fortune 500 companies to small coffee shops, San Jose is flush…

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Is Great Leap Studios Google Panda Friendly?
Is Great Leap Studios Google Panda Friendly? 150 150 Great Leap Studios

Yes. But we’ll elaborate. Google Panda is a widely misunderstood yet surprisingly easy to understand algorithm change. Rather than get into complexities, the best way to understand Google Panda is by what occurred when the change took place: Poor quality writing was punished for being poor quality. Stolen writing was punished for being stolen. Spun writing was punished for being spun. The goal of Google’s algorithm has always been to find the highest quality results…

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When to Split Test
When to Split Test 150 150 Great Leap Studios

Copywriting is, in many ways, an art form. The goal is to weave words together in a way that attracts visitors, keeps them on the page, and leads them towards purchasing your products. You need to be a skilled wordsmith that understands how to grab the reader’s attention – one that understands the art of writing and reaching an audience. But there’s a science to SEO as well. By testing two (or more) distinct pieces…

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To Keyword or Not to Keyword, That is the Question
To Keyword or Not to Keyword, That is the Question 150 150 Great Leap Studios

One of the basic tenets of SEO is keyword density. You place a specific keyword (or keywords, if you’re feeling frisky) several times in an article at a specific density (usually between 1% and 4%) so that search engines read your content, identify the keyword, and rank your content higher than other, similar content based on that keyword. It’s the heart of most online marketing and one of the most commonly request services we provide.…

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How to Integrate Humor in Writing, Part 2
How to Integrate Humor in Writing, Part 2 150 150 Great Leap Studios

As you can see from this earlier post, I am very funny. But it’s also my goal to teach you, dear reader, how to be funny yourself, so that you can write articles in a way that causes many ha has and laugh out louds on your website. We discussed the most important aspects of humor. These include: Randomness Implied Inflection Originality Today, we’re going to look at other methods of delivering funnies into your…

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Are You Ready to Invest in Product Descriptions?
Are You Ready to Invest in Product Descriptions? 150 150 Great Leap Studios

eCommerce has long since changed the way that people buy. No longer do you need to walk into a storefront and choose the item you’re looking for. Instead, you can do a quick search, and easily find the product you need – and dozens others just like it. But running a successful eCommerce site can be difficult, and the primary cause of that difficulty is your competition. Where Most eCommerce Sites Are Lacking Some of…

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Pick a Topic, Any Topic, I Won’t Look
Pick a Topic, Any Topic, I Won’t Look 150 150 Great Leap Studios

As a copywriter, one of the most common concerns I hear from prospective clients is whether I have enough experience with a product or industry to write about it. Most businesses believe that you need to work in the field to understand the field, and you need to understand the field to write about it. The reality is that rarely do we need to know anything about a topic in order to write a quality…

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How to Write From a Reference Article
How to Write From a Reference Article 150 150 Great Leap Studios

As an SEO company, we often have to write about topics that we’re not that familiar with. While we have written about nearly every topic imaginable in our years of combined experience, every once in a while we’re presented with a topic with which we’re not familiar. If you have a business selling horn warmers for rhinoceros living in cold winter climates, chances are the topic is new to us. To handle your copywriting needs…

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