customer service

One on One Customer Service with Content
One on One Customer Service with Content 150 150 Great Leap Studios

What if you used content to make your customers feel special? What if you used content to answer a specific customer’s question? What if you couldn’t figure out a third bullet point to start this article (ed. note: Sorry.)? People think of content only in terms of marketing. But content can also be used to maintain relationships and provide one on one customer service to your clients that may even help you attract new ones.…

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The Titanic of Incompetence: Comcast Support and Why Customer Service Matters
The Titanic of Incompetence: Comcast Support and Why Customer Service Matters 150 150 Great Leap Studios

Recently I had a bad experience with Comcast, one of the leading television and phone service providers. It started when a technician hung up on me on purpose when my call was taking a while (terrible acting – actually yelled “Oh shoot, I dropped the…” and then hung up), and continued when I was sent back and forth between multiple departments that did not communicate and told multiple times that some technician or support staff…

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Why a Website is More than Just Another Portal
Why a Website is More than Just Another Portal 150 150 Great Leap Studios

A good website is a must for any small business. It doesn’t matter if you sell mittens or mutual fund shares; you need a website through which your customers and leads can find and learn more about you. But, a mistake I’m seeing more and more often is that small businesses are treating their websites like business cards or ads in the yellow pages. But, a website is more than just another ad spot purchased…

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