What if you used content to make your customers feel special? What if you used content to answer a specific customer’s question? What if you couldn’t figure out a third bullet point to start this article (ed. note: Sorry.)? People think of content only in terms of marketing. But content can also be used to …
Recently I had a bad experience with Comcast, one of the leading television and phone service providers. It started when a technician hung up on me on purpose when my call was taking a while (terrible acting – actually yelled “Oh shoot, I dropped the…” and then hung up), and continued when I was sent …
The Titanic of Incompetence: Comcast Support and Why Customer Service Matters Read More »
A good website is a must for any small business. It doesn’t matter if you sell mittens or mutual fund shares; you need a website through which your customers and leads can find and learn more about you. But, a mistake I’m seeing more and more often is that small businesses are treating their websites …
