google algorithm

What Are Google’s Vulnerabilities?
What Are Google’s Vulnerabilities? 150 150 Great Leap Studios

Google is by far the dominant search engine. It has gotten to the point where Bing is actually paying people to use their search engine (note: if five of you sign up with that link, I get a free Starbucks gift card!) and other search engines, like Yahoo, are basically obsolete. So Google pretty much runs the online world, which is why most of the SEO decisions we make are based on Google’s algorithm. We…

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What is Google Hummingbird and How Does it Affect You?
What is Google Hummingbird and How Does it Affect You? 150 150 Great Leap Studios

Last month, Google released a completely revamped algorithm, replacing the existing one for the first time in more than 10 years. That’s a big deal. Even Panda and Penguin, which affected millions of sites, were revisions not complete overhauls. So this new release – dubbed Hummingbird by Google – is huge. But it’s not quite the sledgehammer that Panda and Penguin were. In fact, most of us didn’t realize it had been released until Google…

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The Pseudo-Science of Google Search Techniques
The Pseudo-Science of Google Search Techniques 150 150 Great Leap Studios

At the Center for Imaginary Research at the University of Make Believe, it was found that as many as 113% of online marketers have no idea how search engine optimization works, and another 23% doesn’t understand how to do math. The truth about online marketing – and by extension copywriting – is that everything people “know” about showing up in search engines is a guess. What we know is that the algorithm is based on…

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