Improve Conversions

Hits Won’t Help: How One Little Change Can Improve Conversions Dramatically
Hits Won’t Help: How One Little Change Can Improve Conversions Dramatically 150 150 Great Leap Studios

Not long ago, I was asked by a landscaping company to run their entire online marketing campaign. Now, if you’ve ever worked with me before, you know that I am a huge advocate for content writing. Even though I work with Adwords, Social Media, etc., I will push content writing each and every time, because it has consistently had the most success for my clients and it’s the method that has been recommended most by…

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Optimizing Content for Conversion – Turning Visitors Into Revenue
Optimizing Content for Conversion – Turning Visitors Into Revenue 150 150 Great Leap Studios

This post was written by Leslie Van Zee of Vantage Local – experts in local online display advertising. For correspondence or questions about online display, visit www.vantagelocal.com or followed on Twitter at @VantageLocal. Adobe’s 2012 Digital Marketing Optimization Survey revealed that online marketers tend to invest heavily to attract a web-based audience, yet they don’t work quite as hard to convert that same traffic into sales. According to the survey results, for every $92 that…

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