keyword optimization

Do Keywords Matter in a Post Hummingbird World?
Do Keywords Matter in a Post Hummingbird World? 150 150 Great Leap Studios

In early September, Google implemented their biggest algorithm overhaul in more than 10 years with Hummingbird and no one knew about it for nearly 30 days. Why? What was so subtle about Hummingbird that we couldn’t even tell it was happening? Unlike Panda and Penguin which acted as corrections to existing algorithm data, Hummingbird was a rebuild of the system. They took the engine apart, replaced important components and put it all back together. In…

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How to Write an SEO Article with Grammatically Incorrect Keywords
How to Write an SEO Article with Grammatically Incorrect Keywords 150 150 Great Leap Studios

One of the biggest challenges a copywriter faces with keyword articles is using grammatically incorrect keywords in the content. This is especially common for small businesses looking to primarily compete locally that need their keywords adjusted for the cities they operate in, such as “Professional Copywriter Brooklyn.” Use that keyword poorly and you’re left with content that gets dinged as spam by search engines. It’s important that you integrate this type of keyword into content…

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