marketing

Plastic Surgery Content Writing – Maximizing Your Budget
Plastic Surgery Content Writing – Maximizing Your Budget 150 150 Great Leap Studios

Recently I have had the privilege to help market a cosmetic surgeon in California. His investment has been small, but the effects of his marketing efforts have been substantial. You can tell that he was a few pieces of content away from hitting most major search terms, and in the next few months his plastic surgery sites will be growing dramatically, helping him dominate Southern California. A few days after we completed one of our…

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What is a Value Proposition?
What is a Value Proposition? 150 150 Great Leap Studios

Online writing often involves a lot of terminology that can be confusing for those that are not used to marketing their company or product. One of those terms is “value proposition.” A value proposition in the world of marketing is a business’s answer to the question “Why us?” It is the way you present your product or service’s desirability in terms of your prospective audience’s needs, and in comparison to other businesses. Individualized value propositions…

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Podcast Hits 100 Subscribers in 1 Month with Zero Marketing
Podcast Hits 100 Subscribers in 1 Month with Zero Marketing 150 150 Great Leap Studios

Those who read this blog or listen to the GLS Content Marketing Podcast may know me as a content guy. A writer and a marketer who does a lot of website development and branding. But I have hobbies like any guy and so a few of my friends and I started a podcast in August about designer board games. That alone is not the story – everyone has a hobby and we honestly started the…

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Why Content Marketing for Life Coaches is Vital
Why Content Marketing for Life Coaches is Vital 150 150 Great Leap Studios

While it’s not one of our biggest client industries, life coaching is a growing field, and many of our past (and a few of our current) clients are life coaches and businesses related to coaching. This was especially true in the early days of Great Leap Studios, back when we were a two friends in an apartment trying our hand at copywriting. Every business can benefit from content marketing, but some can get away with…

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Create a Friendly Environment with Apartment Newsletters
Create a Friendly Environment with Apartment Newsletters 150 150 Great Leap Studios

We chose this career because it was something we genuinely enjoyed, and we’re always looking for new projects that involve some type of creative and/or interesting writing. Also we make money that way. But consider that a secondary benefit. There are so many ways that writing can be used to improve your “marketing.” We’re placing that in quotations because not all marketing is designed to attract customers or improve your business. Delivering Apartment Newsletters A…

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How Much Do You Spend on Sales Staff?
How Much Do You Spend on Sales Staff? 150 150 Great Leap Studios

Cold calling is a terrible use of resources. Maybe not a “Terrible” use of resources, but it is a pretty bad use of resources. The theory is that all it takes is one sale to make cold calling worth it, but that theory completely ignores the basic tenants of return on investment. I spent a few years of my life working for an enterprise software company. The company sold its product for as much as…

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The Content vs. SEO Dilemma
The Content vs. SEO Dilemma 150 150 Great Leap Studios

Content and SEO – most of the time people talk about the two as if they were mutually exclusive. You can write really good content…or you can write SEO content. Dilemma I’ve never believed that to be the case. Why would I? I’ve written thousands of pages of really good content that was keyword optimized for SEO. The key is to stop thinking of SEO as a category of content. Rather, it’s the end result…

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Thoughts on the Purpose of Social Media
Thoughts on the Purpose of Social Media 150 150 Great Leap Studios

This wasn’t actually the post I had planned for today. I had a nice post about finding Elance providers outlined and drafted up, but last night I had an interesting conversation with a client about their social media campaign and wanted to share a few thoughts I had. The Back Story Without getting into any personal or technical details, the client in question has been developing a software application for some time that will provide…

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