Meta Descriptions

2 Changes Google Has Made to SERPs
2 Changes Google Has Made to SERPs 150 150 Great Leap Studios

Earlier this month, it was discovered that Google had made two changes to their search engine results pages (SERPs). Naturally, a lot of excitement, panic, and confusion followed. The truth is that the changes are relatively minor, but you should still take a moment to read this post so you fully understand them. You Can Now Create Longer Titles and Descriptions Google is now allowing title tags that are between 70 and 71 characters, up…

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Meta Descriptions: Still Pretty Useless for SEO
Meta Descriptions: Still Pretty Useless for SEO 150 150 Great Leap Studios

In 2014, I wrote an article titled “Why Meta Descriptions are Useless for SEO.” At the time I had comments open (I have since turned them off since the website was receiving over 20,000 spam comments a month and you can just reach me on Twitter if you have a response), and I received a lot of comments from SEO providers saying that while they agreed that meta descriptions were overrated, they still said that…

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Meta Descriptions Are Useless for SEO (Sort Of)
Meta Descriptions Are Useless for SEO (Sort Of) 150 150 Great Leap Studios

What if I told you that the SEO box on your Wordpress site was a lie, and that all of those “Meta:” tags are simply a waste of time? It’s been a common practice in the SEO world to enter meta tags. Business owners often request them when they’re posting content themselves, and SEO companies ask writers to provide meta titles, tags, and descriptions for all of the content they produce. All of it may…

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