For a small business and/or restaurant, there is no better or worse way to get customers than Yelp. Yelp dominates search engines. The star system it uses shows up directly next to your website in search results. It is, by far, one of the most important websites on the internet to make or break your company, which means it should be one of your online marketing priorities. It’s in your best interests to do what…
read moreQuick question – how did you find this page? You probably searched for something like “window cleaner marketing” or “SEO services window cleaner” in Google. And this post showed up, if not first, near the top and you clicked on it, because it matched almost exactly what you were looking for, right? Content marketing and SEO, when done properly create exactly this kind of channel between a question and an answer. When you ask a…
read moreRecently I was listening to a radio station on my way to San Francisco that advertised a small business branding workshop in Modesto. It was a bit surprising, because the radio station was kHOP, which is a pop music station that I wouldn’t normally associate with small businesses. Still, anyone can start a business these days, and anyone that does needs to market their brand. But those listening to kHOP – like most businesses in…
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