ppc

The Five Step Plan to Ditch Paid Traffic for Organic
The Five Step Plan to Ditch Paid Traffic for Organic 150 150 Great Leap Studios

We started work with a new client in July who had been getting about 80% of his traffic from paid sources like Google AdWords for more than two years. They were doing well – their site had grown substantially and they were pulling a solid profit month after month – but it cost them a pretty penny to do so, and the second they stopped spending on AdWords, their traffic would dry up. If they…

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How Paid Advertisements Can Be Used to Split Test
How Paid Advertisements Can Be Used to Split Test 150 150 Great Leap Studios

Paid advertisements are generally not the best use of limited marketing dollars. In my own experience, I’ve worked with companies that have dedicated thousands of dollars a month to poorly chosen keywords only to get maybe one or two leads. One company in particular spent over $6,000 a year on paid advertisements only to get maybe 3 leads out of it. For that same budget, they could have the largest website in their industry online,…

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Content Marketing vs. PPC – Short and Long Term Benefits
Content Marketing vs. PPC – Short and Long Term Benefits 150 150 Great Leap Studios

Many businesses limit their online marketing budgets to a few hundred or a few thousand dollars a month. Because of the financial limitations, most of those companies put all of their marketing money into pay per click ads. The hope is that with their monthly investment of a few hundred dollars they’ll be able to get targeted leads that will provide them with an immediate payoff. But if you have a very limited online marketing…

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Content Writing vs. Paying for Google AdWords
Content Writing vs. Paying for Google AdWords 150 150 Great Leap Studios

Most businesses have a fairly limited marketing budget. Companies look to improve their ROI, but many also subscribe to the idea that marketing has diminishing returns. If you continue to doll out money to the marketing department, you’ll eventually be spending more than you take in. Marketers, then, are expected to make the most with what little budget they have in order to ensure the long term success of the company. Most marketers recognize the…

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The Five Pieces of a First Time AdWords Campaign
The Five Pieces of a First Time AdWords Campaign 150 150 Great Leap Studios

Google AdWords is not an easy service to get used to. I’ve only used it sparingly in the last few years and only a handful of campaigns have become successes. However, despite the rising cost of ads, the risk of budget issues, and the millions of competitors out there, none of my campaigns has ever lost money – but it took time to get to that point, and for a small business or start-up just…

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