sales

Podcast Episode 3 – Fire Your Sales Staff
Podcast Episode 3 – Fire Your Sales Staff 150 150 Great Leap Studios

  The Internet has changed a lot about the actual cost of doing business for companies that have websites generating large percentages of their revenue. So it’s only natural to wonder – when you can automate and replace certain positions to reduce expenses? While it’s probably not best to file your entire sales staff any time soon, there are very real benefits to be had from cutting back on your overall sales budget and investing…

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… So You Already Have a “Web Guy”
… So You Already Have a “Web Guy” 150 150 Great Leap Studios

Great Leap Studios has a customer relationship manager that does a lot of cold calling. That’s because few businesses are aware of the value of content marketing and SEO, and the only way to help them learn about our services is to give them a call and let them know that content marketing exists. It’s easy to understand the value of content marketing. But one of the first things we fear from businesses that may…

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How Much Do You Spend on Sales Staff?
How Much Do You Spend on Sales Staff? 150 150 Great Leap Studios

Cold calling is a terrible use of resources. Maybe not a “Terrible” use of resources, but it is a pretty bad use of resources. The theory is that all it takes is one sale to make cold calling worth it, but that theory completely ignores the basic tenants of return on investment. I spent a few years of my life working for an enterprise software company. The company sold its product for as much as…

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