If you’ve seen a typical Facebook Page for a brand or company you know that most posts are pretty generic. They’re either observations of upcoming holidays, events or sales, or they’re links to blog posts or new pages on their website. Let’s ignore for a moment the Pages that break the unwritten rules of advertising […]
What’s the Most Effective Type of Facebook Post? Read More »
Facebook is something of a seesaw when it comes to marketing value. At first it was a pointless endeavor for businesses, then it was the next coming of the Internet. Then it was a cash-sink and then again, the source of the best ROI online. It’s hard to know exactly what you can get out
No More Endless Facebook Posts – Yet You Can Drive Twice the Traffic Read More »
Tell me if this sound familiar: Someone told you that Facebook was a MUST for a small business owner. So you created a Page, added a few images, invited all of your friends and employees, and linked to it from your site. Now your Facebook Page just sits there collecting dust and you wonder why
The 10 Minute Solution to Managing Your Company’s Facebook Page Read More »
Over the course of the last two years, it’s become increasingly apparent that social media is not a passing fad. In some capacity or another, it will be apart of most online marketing campaigns. The biggest stumbling block for many companies is that, while you need things like Facebook Pages and Twitter Profiles, they operate
You’re (probably) Spending Too Much Time On Facebook Read More »
Pinterest mania is sweeping the nation. One might even call in “Pinsanity” although that would be a lame joke, so don’t. You can call it “Jeremy Pin.” Then it’s a meta joke. By the time you read this it may not even make sense anymore. See, there was this basketball player named Jeremy Lin. He
Pinterest Marketing: Can You Cash in On This Trend? Read More »
This wasn’t actually the post I had planned for today. I had a nice post about finding Elance providers outlined and drafted up, but last night I had an interesting conversation with a client about their social media campaign and wanted to share a few thoughts I had. The Back Story Without getting into any
Thoughts on the Purpose of Social Media Read More »
