social marketing

What’s the Most Effective Type of Facebook Post?
What’s the Most Effective Type of Facebook Post? 150 150 Great Leap Studios

If you’ve seen a typical Facebook Page for a brand or company you know that most posts are pretty generic. They’re either observations of upcoming holidays, events or sales, or they’re links to blog posts or new pages on their website. Let’s ignore for a moment the Pages that break the unwritten rules of advertising in a Facebook Post and focus on the ones that understand the value formula for driving engagement and interest from…

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No More Endless Facebook Posts – Yet You Can Drive Twice the Traffic
No More Endless Facebook Posts – Yet You Can Drive Twice the Traffic 150 150 Great Leap Studios

Facebook is something of a seesaw when it comes to marketing value. At first it was a pointless endeavor for businesses, then it was the next coming of the Internet. Then it was a cash-sink and then again, the source of the best ROI online. It’s hard to know exactly what you can get out of Facebook, and the constant back and forth nature of the marketing community doesn’t help. Far too many business owners,…

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The 10 Minute Solution to Managing Your Company’s Facebook Page
The 10 Minute Solution to Managing Your Company’s Facebook Page 150 150 Great Leap Studios

Tell me if this sound familiar: Someone told you that Facebook was a MUST for a small business owner. So you created a Page, added a few images, invited all of your friends and employees, and linked to it from your site. Now your Facebook Page just sits there collecting dust and you wonder why you spent all that time on it. Or worse, you continue to spend time on it and get no results.…

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You’re (probably) Spending Too Much Time On Facebook
You’re (probably) Spending Too Much Time On Facebook 150 150 Great Leap Studios

Over the course of the last two years, it’s become increasingly apparent that social media is not a passing fad. In some capacity or another, it will be apart of most online marketing campaigns. The biggest stumbling block for many companies is that, while you need things like Facebook Pages and Twitter Profiles, they operate very differently for different businesses in different niches. It’s easy to waste time and money on those profiles that could…

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Pinterest Marketing: Can You Cash in On This Trend?
Pinterest Marketing: Can You Cash in On This Trend? 150 150 Great Leap Studios

Pinterest mania is sweeping the nation. One might even call in “Pinsanity” although that would be a lame joke, so don’t. You can call it “Jeremy Pin.” Then it’s a meta joke. By the time you read this it may not even make sense anymore. See, there was this basketball player named Jeremy Lin. He did well when no one expected to and everyone referred to it as “Linsanity” because everyone makes bad jokes and…

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Thoughts on the Purpose of Social Media
Thoughts on the Purpose of Social Media 150 150 Great Leap Studios

This wasn’t actually the post I had planned for today. I had a nice post about finding Elance providers outlined and drafted up, but last night I had an interesting conversation with a client about their social media campaign and wanted to share a few thoughts I had. The Back Story Without getting into any personal or technical details, the client in question has been developing a software application for some time that will provide…

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