social media

Benefits of Filler Content for Social Media
Benefits of Filler Content for Social Media 150 150 Great Leap Studios

“Nobody follows me on social media anyway.” That is a common excuse that many businesses make for ignoring their social media accounts. Whether it’s Twitter, LinkedIn, Facebook, or something else, many businesses skip social media altogether, and simply let their accounts sit there inactive for months on end. Leaving your social media accounts “dead,” however, is a mistake. Social Media and Branding Social media is overrated. The amount of money and time that some small…

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Three Free Marketing Ideas to Drive Traffic to Your Site
Three Free Marketing Ideas to Drive Traffic to Your Site 150 150 Great Leap Studios

Are you trying to get more traffic to your website? Are the strategies you’ve been trying too expensive or too ineffective? It’s a common problem we see. Small businesses will get online, start a website and then wait for traffic with no results. Others will immediately pour money into AdWords or Facebook Ads and while they see results, the ROI is less than stellar. In both cases, it’s easy to be disappointed when you spend…

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What’s the Most Effective Type of Facebook Post?
What’s the Most Effective Type of Facebook Post? 150 150 Great Leap Studios

If you’ve seen a typical Facebook Page for a brand or company you know that most posts are pretty generic. They’re either observations of upcoming holidays, events or sales, or they’re links to blog posts or new pages on their website. Let’s ignore for a moment the Pages that break the unwritten rules of advertising in a Facebook Post and focus on the ones that understand the value formula for driving engagement and interest from…

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What Does “Engagement” Mean?
What Does “Engagement” Mean? 150 150 Great Leap Studios

I use this word a lot and I realized this morning while on a call with a client that I don’t always fully describe what it means. So in this post I wanted to take a minute and tell you exactly what I mean when I talk about “engagement” as a metric of success in content marketing. What is Engagement? Engagement is any time someone reading a blog post on your website, a post on…

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The Single Most Powerful Marketing Tool Online…is Free?
The Single Most Powerful Marketing Tool Online…is Free? 150 150 Great Leap Studios

I cringe every time I read an article about how SEO is essentially free marketing. Search engine optimization is not free – not by a long shot, and for years I’ve had to untangle a lot of the knots that our competitors put out there among potential clients. It’s why I don’t use that word anymore. SEO is not dead, but the connotations it carries make it as close to dead as it can get.…

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No More Endless Facebook Posts – Yet You Can Drive Twice the Traffic
No More Endless Facebook Posts – Yet You Can Drive Twice the Traffic 150 150 Great Leap Studios

Facebook is something of a seesaw when it comes to marketing value. At first it was a pointless endeavor for businesses, then it was the next coming of the Internet. Then it was a cash-sink and then again, the source of the best ROI online. It’s hard to know exactly what you can get out of Facebook, and the constant back and forth nature of the marketing community doesn’t help. Far too many business owners,…

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What’s the Fastest Way to Get 100 Likes on a Facebook Page?
What’s the Fastest Way to Get 100 Likes on a Facebook Page? 150 150 Great Leap Studios

In July we took on two new accounts, both of which had Facebook Pages with less than 20 likes. One of our first tasks, I told both clients was that we needed to grow those numbers to at least 100 likes, largely because the full scope of tools provided by Facebook – from promoted posts to offers and deeper Insights – are only available at 100 Likes. Most businesses, however, don’t take advantage of this…

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The 10 Minute Solution to Managing Your Company’s Facebook Page
The 10 Minute Solution to Managing Your Company’s Facebook Page 150 150 Great Leap Studios

Tell me if this sound familiar: Someone told you that Facebook was a MUST for a small business owner. So you created a Page, added a few images, invited all of your friends and employees, and linked to it from your site. Now your Facebook Page just sits there collecting dust and you wonder why you spent all that time on it. Or worse, you continue to spend time on it and get no results.…

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BREAKING NEWS: Clark Kent Quits Daily Planet. Also, Superman Takes Up Blogging!
BREAKING NEWS: Clark Kent Quits Daily Planet. Also, Superman Takes Up Blogging! 150 150 Great Leap Studios

Sometimes there is value in cleverness. Even if you run a business not usually associated with showing its personality, there can be a usefulness in making sure that something about yourself – or your company – shines through. It’s the reason that social media is considered a big part of any new business. Social media allows you to build relationships with clients and potential clients, and those relationships may bring you future revenue. However, many…

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You’re (probably) Spending Too Much Time On Facebook
You’re (probably) Spending Too Much Time On Facebook 150 150 Great Leap Studios

Over the course of the last two years, it’s become increasingly apparent that social media is not a passing fad. In some capacity or another, it will be apart of most online marketing campaigns. The biggest stumbling block for many companies is that, while you need things like Facebook Pages and Twitter Profiles, they operate very differently for different businesses in different niches. It’s easy to waste time and money on those profiles that could…

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