social media marketing

Complementing Your Content Marketing with Adwords and Social Media
Complementing Your Content Marketing with Adwords and Social Media 150 150 Great Leap Studios

Content is the key to success in online marketing, and one that Google itself has indicated is crucial to your long term website success. But it is important to recognize that content is also slow, especially for new websites. Google is hesitant to reward websites that add lots of content right away, because it wants to verify that you’re not spam, that the content is yours, etc. So what can you do in the interim?…

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3 Trends to Expect with Social Media in 2012
3 Trends to Expect with Social Media in 2012 150 150 Great Leap Studios

Social media has become such a popular buzzword that hipsters have already abandoned it twice and are now using it ironically. While we have our disagreements about the usefulness of social media in today’s SEO and online marketing world, there is something to be said about how social media helps companies get noticed. And social media is still evolving. The techniques that worked well in the beginning are having less and less of an effect…

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