split testing

How Paid Advertisements Can Be Used to Split Test
How Paid Advertisements Can Be Used to Split Test 150 150 Great Leap Studios

Paid advertisements are generally not the best use of limited marketing dollars. In my own experience, I’ve worked with companies that have dedicated thousands of dollars a month to poorly chosen keywords only to get maybe one or two leads. One company in particular spent over $6,000 a year on paid advertisements only to get maybe 3 leads out of it. For that same budget, they could have the largest website in their industry online,…

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When to Split Test
When to Split Test 150 150 Great Leap Studios

Copywriting is, in many ways, an art form. The goal is to weave words together in a way that attracts visitors, keeps them on the page, and leads them towards purchasing your products. You need to be a skilled wordsmith that understands how to grab the reader’s attention – one that understands the art of writing and reaching an audience. But there’s a science to SEO as well. By testing two (or more) distinct pieces…

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