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You’re (probably) Spending Too Much Time On Facebook
You’re (probably) Spending Too Much Time On Facebook 150 150 Great Leap Studios

Over the course of the last two years, it’s become increasingly apparent that social media is not a passing fad. In some capacity or another, it will be apart of most online marketing campaigns. The biggest stumbling block for many companies is that, while you need things like Facebook Pages and Twitter Profiles, they operate very differently for different businesses in different niches. It’s easy to waste time and money on those profiles that could…

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Thoughts on the Purpose of Social Media
Thoughts on the Purpose of Social Media 150 150 Great Leap Studios

This wasn’t actually the post I had planned for today. I had a nice post about finding Elance providers outlined and drafted up, but last night I had an interesting conversation with a client about their social media campaign and wanted to share a few thoughts I had. The Back Story Without getting into any personal or technical details, the client in question has been developing a software application for some time that will provide…

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Hitting the Right Tone on Your Facebook Page
Hitting the Right Tone on Your Facebook Page 150 150 Great Leap Studios

One of the hardest things for any small business hitting the Internet for the first time is social media. Most people have been on Facebook or Twitter personally. They post photos of their vacations, make comments on recent events, and sometimes tell a few gaudy jokes about their friends and family. So, when those same people happen to be business owners or entrepreneurs and create their professional profiles, they struggle with the transition to a…

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The Five Essential Social Media Profiles
The Five Essential Social Media Profiles 150 150 Great Leap Studios

For a long time we couldn’t figure out how useful social media would end up being. Sure, a lot of people use it, but in terms of a business, could it be more useful than the phone book which has long been the currency of cold lead generation in most niches? It took the better part of five years to work it out, but these days, there isn’t a question. With 500 million users on…

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