A website with search engine optimized (SEO) content may not seem like a priority for a funeral home. Sure, a website is necessary for almost every business out there today, but how much do potential clients really need from a funeral home website other than a location and contact...
You probably already know how important having a website is to building your daycare business. Most parents do lots of research before they contact you about helping care for their child, and it’s much easier and faster to do that research online. But it’s not enough anymore to just have...
The other day I received an email from a client. This client had a website about Invisalign in Orange County, focused solely on the OC - not the cities within Orange County, but the term "Orange County" themselves. They had created a website that was built around this keyword, with multiple pages...
Content marketing has helped both companies and individuals to increase their visibility, generate website traffic and boost their sales. Many have done this by creating a blog but it can be difficult to generate new ideas every day. If you have troubles coming up with evergreen concepts here are...
Today I had an excellent talk with several of the leading real estate agents in Sacramento. We were discussing the idea of blogging, and how important it is for the modern day business. There were about 14 people in attendance, and they all agreed that the benefits of blogging, including SEO,...
There are many different components to an online marketing campaign. There is the development of main site pages - pages that are specifically relevant to potential customers - as well as social media postings, guest postings, and more. But in many ways, online marketing is defined by blog...
In online marketing, any blog is better than no blog. Every single page you add to your site helps it grow, and every one adds keywords that give you the potential to get visitors. But when it comes to the visitor experience, a dead blog is worse than no blog. There are millions of small...
Content is an important SEO tool. But one of the reasons that we encourage content marketing is because content is more than simply SEO. Content increases conversions. Content builds trust with readers. Content shows expertise. Content can help you relate to their specific needs. These are all...
Most companies look at blogs solely as SEO tools, designed to increase hits and, in theory, bring in more business. But the truth is that even if search engines did not exist, a blog would still be important. Blogs are there to give websites more depth for the visitor, so that the customer sees...
Last week, I wrote about pain points in psychology content, and how many of those working in the mental health field prefer to focus too heavily on pain points, and too little on why someone should connect with them. To summarize - it's nice to show someone you can identify what they are suffering...
