In my travels, I meet a lot of small business owners that invest very little into marketing. It's not that they're against marketing necessarily - it's that the core of their business uses some other approach, such as word-of-mouth. Recently I had this conversation with a mortgage broker. His...
I don't live in a small town. Although Folsom is a suburb of Sacramento and has "only" 100k people, there is still a fairly thriving business community. If our only clients here at Great Leap Studios were local, Folsom based businesses, we could still be a successful marketing company and we would...
It was not long ago that location pages were one of the most valuable, most easily forgotten parts of SEO. It was something that we prioritized here at Great Leap Studios, because it helped overcome one of the most common problems with Google search optimization: location relevance. We're in...
The back pain industry is booming. As Americans become less active and spend more time in front of their computers, there is a need for specialists in the spine and its surrounding muscles. Not only do you need potential customers to find you – you also need to find a way to reach them, and let...
Great Leap Studios is proud to announce the completion of www.rebuildarelationship.com. This website is currently for rent. It is focused on relationships, counseling, and marriage therapy. Currently it is branded for the Sacramento area, however it can be easily changed to any city with a few...
Not long ago I visited Tahoe, and while I was there I thought to myself "hey, Tahoe is not far from Folsom, maybe I should try to market myself here more." There are a lot of businesses in Tahoe and not a lot of marketing (a few searches yielded some pretty poor websites) and so I thought it would...
Every year it seems as though the terminology for online marketing changes. It was SEO, then SEM, then content marketing, and now inbound marketing. Every time the terminology changes, businesses look for experts to help them with their online marketing needs, and the new marketer does whatever it...
As a car service and limousine company, you understand how important it is to continuously generate new leads and grow your business. And today there is no faster and more effective way to do so than by building a website that generates a lot of visitors. Great Leap Studios has worked with car...
Search engines find and rank your website through your content. Your content tells them how valuable you are as an answer to potential search engine queries, what your website is about, whether you're engaging to your visitors and more. That's why it's important to think about what you add to...
Google Places is a new-ish feature of the Google search engine that affects search engine placement of local businesses. It's existed in various forms for a while, but within the past year it has essentially taken over front page results, adding about 10 or so listings in the middle of a search...
