Local Search

When COVID started in 2020, you likely got onto your small business website and dutifully added information about your COVID-19 practices and how you are keeping your customers safe. Now, almost two years later, the changing recommendations and realities for handling COVID as a small business mean that first information you provided is likely out …

How to Keep Your Local Business Website Up to Date with a Content Audit Read More »

The majority of people today turn to the internet when they have a question. If your website has a small business, you want to provide all the answers your customers might need about your services or products in an easy to find place on your site. The best location for that is an FAQ. An …

Why Add an FAQ to Your Webpages Read More »

There’s a pest control company in Virginia that contacted us about a problem they were having with conversions. They were receiving over 1000 hits a month (a lot for a local pest control company) and not receiving nearly enough calls. Looking into the data, the problem wasn’t conversions. The problem was the hits themselves. All …

More Than Hits: Decreasing Visitors to Improve Conversions Read More »

In my travels, I meet a lot of small business owners that invest very little into marketing. It’s not that they’re against marketing necessarily – it’s that the core of their business uses some other approach, such as word-of-mouth. Recently I had this conversation with a mortgage broker. His business is growing, and he’s been …

Marketing Even When You Don’t Want To Read More »

I don’t live in a small town. Although Folsom is a suburb of Sacramento and has “only” 100k people, there is still a fairly thriving business community. If our only clients here at Great Leap Studios were local, Folsom based businesses, we could still be a successful marketing company and we would feel secure about …

What Do You Do if “Local” is Too Small? Read More »

It was not long ago that location pages were one of the most valuable, most easily forgotten parts of SEO. It was something that we prioritized here at Great Leap Studios, because it helped overcome one of the most common problems with Google search optimization: location relevance. We’re in Folsom. Folsom is a 5 minute …

Are Location Pages Dead? Read More »