An effective job posting is a form of marketing. You are essentially marketing your business, where the customer is the applicant you're hoping will apply. You need to give an accurate representation of the job, build interest, and get your posting in front of your target demographic. Like any...
With the spread of Coronavirus worldwide, most businesses have changed the way they operate to keep themselves and customers safe. Local ordinances and recommendations by health agencies have completely altered the way businesses are run. Masks, gloves, sanitizer, and social distancing are now...
For a small business and/or restaurant, there is no better or worse way to get customers than Yelp. Yelp dominates search engines. The star system it uses shows up directly next to your website in search results. It is, by far, one of the most important websites on the internet to make or break...
There is one area where I have long slacked off - at least until relatively recently. I rarely, if ever asked clients for reviews. I’d do amazing work to be sure, but I never bothered asking anyone for a testimonial or a quick review on Google or LinkedIn. In fact, I would often be happy when...
Most marketing firms focus on things like lead generation, brand recognition and conversions. These are all very good numbers. If your branding or content marketing partner is boosting your numbers in any of these categories, they’re earning their fees. But one of area of the business that...
Brand development is an important part of every company. Studies have shown that consumers are far more likely to work purchase products and services from those that are known and familiar, so the more exposure you can get for your company/brand, the more likely these individuals will use your...
Sometimes there is value in cleverness. Even if you run a business not usually associated with showing its personality, there can be a usefulness in making sure that something about yourself - or your company - shines through. It's the reason that social media is considered a big part of any new...
Chief Vick: Trying to do a performance review here, Mr. Spencer. I thank you not to bother us. Shawn Spencer: Seems like a strange thing to thank me for, but you're welcome of course. Normally on this blog I show you many of the benefits of Content Marketing, and why you should strongly...
While content marketing and SEO are necessary for improving your business, there are activities on other websites that can bring revenue to your organization as well. Search engines are now rewarding websites that have positive reviews, like those on Yelp, Google Business, and Angie's List. This...
Ask any company what they want from their content marketing or SEO strategy, and they'll tell you that their goal is to be on the first page of Google, ideally the first one or two listed in the Google search algorithm. It's an obvious goal - the further you're listed from the front page, the less...
