Category : SEO

3 Ways to Improve On-page SEO for Your Small Business Website

Search engine optimization, or SEO, is divided into two categories - on-page and technical. On-page SEO is what is included on each page of your website, such as the content, schemas, and links. For small businesses, on-page SEO is where you want to focus, since it requires little technical...

What Is Backlinking in SEO?

If you’ve been focusing on your website’s SEO for any length of time, you have probably come across the term “backlinking.” In fact, for a long time, SEO companies used backlinking as their sole marketing method before the search engine algorithms began prioritizing other techniques, like...

What Are Those “Meta” Sections on the Backend of Your Website?

Sometimes, after working in marketing for so long, we forget that there are some things that are "common knowledge" for us, but not necessarily as well known for others. We realize that we should probably provide some more background on some of the tools that we see and use every day. On the...

An Update on Our Jacksonville Pest Control Marketing Case Study

A couple weeks ago, we went over the story of a pest control company in Jacksonville that turned to Great Leap Studios for their marketing and advertising. You can read the story here for background. This company had many challenges, the most notable being poor quality initial content as well as...

Case Study: Full Service Jacksonville Pest Control Company

Even in the midst of a lockdown, Great Leap Studios is still here trying to help businesses thrive. We're tasked at the moment with a new project - a pest control company in Jacksonville - that has been faced with several unique challenges: It has been the subject of multiple hacks. We don't...

3 Ways to Get Local Backlinks

When it comes to SEO, getting other sites to link to yours – known as backlinking – is essential. Google long ago decided that backlinks were an important testament to the quality of a website. Backlinks are considered a sign of approval, so if other sites are vouching for yours, there’s...

Let Great Leap Studios Rewrite Your Offsite Bios

These past few months, I have been faced with a challenge. Some background: One of my clients is a clinical psychologist on a limited budget. When he first contacted me, he showed up on Page 5 for his main competitive keyword. Within a few months we got him up to page 2, with only a few websites...

What is Thin Content?

SEO is as much guesswork as it is hard science. When search engines like Google have an update, they don't share any of the details of what goes into that update or what an SEO company has to do to account for it, and that leaves SEO companies and SEO researchers trying to figure it out through a...

Are We Selling SEO?

All over this website you'll see references to SEO. We at Great Leap Studios tell people we are an SEO Company. We focus a lot of our content on SEO, and if you take the literally definition of SEO (Search Engine Optimization), we absolutely are an SEO company. But for decades, SEO had a...