Category : Social Media

The Best Social Media Platforms for Your Business: Facebook

This is the first in our series about using social media platforms to boost your online marketing. We’re discussing the pros and cons of the most popular social media sites to help you determine which are the best fit for your business.  Facebook is the site many think of when it comes...

The Best Social Media Platforms for Businesses: Let’s Get Started

Social media became a marketing tool a little over a decade ago, and isn’t about to go away. Used correctly, it offers many advantages to both large companies and small local businesses. Much of it is free to use with the exception of paid ads, giving your company a place to establish a profile...

Social Media: When to Use It

Great Leap Studios works with a lot of small businesses, startups, and sole proprietorships on their content writing and online marketing needs. Many of these companies have small marketing budgets, and often we get into a discussion about whether or not it is worth investing in social...

Facebook Marketing and Management in Sacramento, Folsom, Roseville, and More – $199

Every business, large or small, should consider at least one active social media profile. Whether it's Facebook, Twitter, or both, an active social network profile has several advantages: It shows your company is active. It establishes trust. It allows a platform to you and others to...

Benefits of Filler Content for Social Media

“Nobody follows me on social media anyway.” That is a common excuse that many businesses make for ignoring their social media accounts. Whether it’s Twitter, LinkedIn, Facebook, or something else, many businesses skip social media altogether, and simply let their accounts sit there...

“Instant Article” Content Writing for Facebook from Great Leap Studios

It is rare that something manages to "shake up" the search engine world. But Facebook's "Instant Articles" has a chance to do just that. For those with a very large social following, Facebook is making it possible to not only post content directly on the Facebook platform, but to also allow...

Three Free Marketing Ideas to Drive Traffic to Your Site

Are you trying to get more traffic to your website? Are the strategies you’ve been trying too expensive or too ineffective? It’s a common problem we see. Small businesses will get online, start a website and then wait for traffic with no results. Others will immediately pour money into...

What’s the Most Effective Type of Facebook Post?

If you’ve seen a typical Facebook Page for a brand or company you know that most posts are pretty generic. They’re either observations of upcoming holidays, events or sales, or they’re links to blog posts or new pages on their website. Let’s ignore for a moment the Pages that break the...

What Is Your Brand Really Worth?

A few days ago, Apple officially passed Coca Cola to become the world’s most valuable “brand”. The Apple brand has always been synonymous with a certain level of style, of panache, of consumer driven fervor that gets people to stand in line for three days for the next iPhone or...

5 Popular Types of Social Media Shares

Once you've developed a strong social media following, your next step is engagement. There are three ways that people can engage your social media account: They can "like" or "favorite" something. They can comment on a post or respond to you. They can share your post or retweet you for...