Contrary to popular belief, most companies do not need to frequently change the look of their website. For companies like landscapers, pest control, chiropractors, dentists, etc., your website needs to be good, but it's the content on the site and your placement in search engines that will sell...
Couples counseling is a valuable service. Couples that are struggling - and even those that are not struggling but looking to strengthen their bonds - turn to a couples counselor for guidance, communication, and lending a non-judgmental ear. But many couples are hesitant to see couples...
Custom domain names are a great way to build your online identity, offering a memorable address for your website. Companies such as Namecheap, 1&1, and Go Daddy have been offering custom domain names for a few years and Google Domains has recently joined their ranks. While they are still in...
Companies invest a lot of money into advertising. From newspaper ads to TV ads to billboards and more, countless thousands are spent trying to get your name out there. But how much are you spending on your website? We live in a very different world than it was 15 years ago. Now, very few...
Google's Mobile Update has already affected billions of websites. Your website now needs to be mobile ready, or you will experience a drop in search rankings on mobile phones. Soon, all websites will need to be responsive web designs - websites that are able to adapt to the screen they're being...
Today, Google is going through a major update. As more and more users switch to mobile search, Google is going to improve the search engine rank of websites that are "mobile ready" - websites with a responsive web design that look great on mobile phones. While almost all SEO techniques in the past...
Many companies offer services that differ from each other, but are otherwise related in some way. For example, nail salons sometimes offer tanning services, psychologists offer life coaching services, and so on. Sometimes these services have a clear relation and connection, and sometimes they do...
After everything that goes into having a new website built for your business, the last thing on most lists is the content. The text on your site that conveys your branding message, convinces visitors to buy or signup for an email list, and that builds relationships with your audience. That...
Most companies understand the value of a website. These days anywhere from 50 to 80% of your potential customers will look for companies just like yours online, and if you're not the first companies they find, they're not going to choose your business. If you don't have a website, you're missing...
The value of keywords is slowly fading. It's not that keywords themselves have no value. Quite the contrary, Google itself says that you should place keywords in content, and states that at least one or two keywords is extremely important for SEO. But search engines have also made several changes...
