Part of being a successful jeweler is marketing. Your jewelry may be some of the best in the industry, but if you don’t make your brand known or showcase the quality of your work, it can be hard to compete against the larger competition.
Jeweler SEO and Content Marketing
Over 70% of all potential clients research companies online before they decide where to go and who to buy from. If you’re not branding yourself online or showing up for their searches, you’re losing out on potentially hundreds of new customers.
That’s why you need to consider search engine optimization, or SEO. SEO for jewelry companies involves adding content to your website that appeals to search engines and to readers, such as:
- Location content
- Product content
- Helpful tips and more
This content turns your website into a hub of information that will show up for a variety of search terms in your local area. By targeting this content for your audience, you can also brand your company in a way that will have them see you as an expert in jewelry – a company that can provide them with the ring, necklace, bracelet, or gemstones that they need.
Jewelry marketing is an extremely important part of running any type of jeweler business, and with the right jewelry content marketing your company can compete extremely well against even the toughest competition
Learn More About Jewelry Content and Marketing
At Great Leap Studios, we work with local businesses and help them rank well in local search. We’re online branding experts, and we want to help you beat out your competition and rank better than all of your competitors.
If you’re ready to learn more about jewelry SEO and content marketing, contact us today. We’re available to discuss your needs with you and make sure that you receive the top quality marketing you’re looking for.
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