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Are We Selling SEO?

All over this website you’ll see references to SEO. We at Great Leap Studios tell people we are an SEO Company. We focus a lot of our content on SEO, and if you take the literally definition of SEO (Search Engine Optimization), we absolutely are an SEO company. But for decades, SEO had a different …

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The Death of SEO: Introduction to Content Writing in a Post Search Engine World

Search engines regularly update their algorithms to answer search queries. Most of the time this helps legitimate businesses. Sometimes it doesn’t. There is a growing movement of marketers that believe Google is trying to make sure businesses need more content and more marketing to compete – more than they can afford – so that they …

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Content Marketing vs. SEO – Is There a Difference?

Great Leap Studios handles high volumes of SEO work. But we consider ourselves a “content marketing” company. For those that have only recently heard about search engine optimization, this can be confusing. So we thought we’d develop this handy little explanation about the difference between content marketing and SEO. People like buzzwords, so for the …

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When to Split Test

Copywriting is, in many ways, an art form. The goal is to weave words together in a way that attracts visitors, keeps them on the page, and leads them towards purchasing your products. You need to be a skilled wordsmith that understands how to grab the reader’s attention – one that understands the art of …

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