As an orthopedic surgeon, you know that when your patients are in pain, they want to find the help and relief they need as soon as possible. This is why increasing numbers of patients are turning to the web to find pain specialists fast, hoping to find someone they trust as quickly as possible to address their urgent discomfort.
Many of your prospective patients will perform a web search for pain doctors near them that can assist with their back pain, neck pain, or other musculoskeletal challenges. They will browse the websites in the top few search results and choose their doctor from among them. Neglecting your website – as well as your social media accounts, and more – can cause your practice to miss out on potential new patients.
Great Leap Studios is an online marketing company that has worked with both orthopedic surgeons and non-surgical pain specialists to manage their entire online marketing campaigns. We are like your own personal marketing department, available to manage your monthly marketing strategies, and we can provide one time services like content writing and blogging for those that need it. Please call us today at 347-460-5492 or fill out our online form to learn more.
Improving Your Local Search Engine Results with Orthopedic Online Marketing
There are many ways to market online. It starts with your website. You may already have a website for your business that shares a little information about you, your services, and who you treat. But if you want to show up higher than your local competition in search engines, then you need online marketing, including search engine optimization, content writing, and more.
Search engine optimization (SEO) is the process of developing a website optimized for the way search engines, like Google. It is a method of marketing that helps you show up higher in results when someone searches for keywords like “orthopedic doctors,” “back pain specialist,” and similar words. There are several tools you can use to help with this process:
- Content Creation – The most important step is ongoing, in depth content writing. Search engine algorithms are looking for signals that your website will answer a user’s query. To do that, they look at your onsite content, to see if you have the information that they’re looking for. Being a hub of information dramatically improves your appearance in search, and has additional benefits such as increasing trust with potential patients.
- Backlinking – Once you have developed considerable content, you can also focus on obtaining backlinks. Backlinks refer to links from other websites. These are considered a form of trust, and improve your ranking even further.
- Other Marketing – Search engines use signals from other marketing efforts as well. For example, if you have a fairly popular social media account, search engines algorithms may notice, and reward your website as a result.
Great Leap Studios is a full service web marketing company for back surgeons and many other industries. Content writing is at the heart of our business model, because it offers many benefits that other approaches do not:
- It’s tangible. You can see exactly what we’re doing to help your website.
- It has complementary benefits. For example, patients looking for your services are more likely to call if they read content that interests them.
- It is permanent. Once new content writing is on your website, no one else can remove it.
- It’s effective and long lasting. Once you’re ranking high in search engines for your content, you are likely to stay there for a long time.
Many companies contact us for content writing only. Even our comeptitiors use us for their content writing needs. But we are also a full service marketing company, which means we can also offer additional services that include:
- Website Design – If you do not have a website, or your website needs an upgrade, we can provide an easy to use, attractive custom website built specifically for you.
- Social Media Management – We can operate your Facebook, Twitter, and other social media platforms, including posting, interacting with others, and advertising.
- Google My Business Account – This free service allows you to provide information about your orthopedic medical practice, such as hours, location, and contact details. With this account, your listing can show up in Google Maps search results. This also assists with collecting client reviews, which can be valuable in other ways.
- Adwords – If you have an online advertising account with Google (or any of the other search engines), we can help you manage it.
- And More – We help with graphic design, press releases, newsletters, and can even provide you with offline marketing support, like print advertising.
Great Leap Studios is here for projects both large and small. We are as invested in your success as you are, and want to make sure your orthopedic practice sees the growth it is looking for.
About Our Back Surgeon and Pain Specialist Content Writing
Content writing is at the core of our business, because we believe it is both the most effective long term SEO strategy, and the one that is best in our control. We add content to your website through:
- Web Pages – It’s not enough to have a small website with a few pages about what you offer. What you need is information. These include descriptions of every service and procedure, background into different conditions, and anything else a potential patient may find useful. It also needs to be keyword oriented, so that search engines can clearly tell what the content is about.
- Blog Posts – Regular posts provide new content, which is ideal for SEO, and a chance to engage with customers. You can share information about orthopedic medicine, answer common health questions, relate patient success stories, and more. These all make your site more interesting and engaging.
- Location Pages – Targeting specific local locations sometimes requires its own special content, especially if you live in a larger metro area. Location pages are an important part of modern content strategy.
Great Leap Studios has been creating web content for over 12 years, and has worked with orthopedic surgeons and back pain specialists to create content that resonates with their patients. Our familiarity with the field means we can connect with customers, all while ensuring your website is more visible.
Orthopedic Content and Digital Marketing by Great Leap Studios
Few orthopedic doctors and surgeons are taking advantage of their online presence, yet many patients have already turned to the internet for their health care needs. Whether patients are seeking a doctor, solutions for a medical challenge, or information about orthopedic medicine, Great Leap Studios can help make your practice the one customers find in a local search.
Contact us today by filling out our form and we’ll show you how orthopedic content marketing, SEO, and other web marketing services can help bring you new patients. Contact us today to learn more.
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