Blog

What To Write About on a Company Blog

Photo by Maria Reyes-McDavis One of the most effective ways to generate interest in your company, connect with prospects and build an audience that legitimately trusts you to provide useful, authority information in your niche is to start a company blog. But simply starting a company blog is...

3 Content Writing Tips I Learned From My Dog

I have a dog. He is amazing. His intelligence, personality, and temperament are exactly what someone wants in a dog, to the point where at least 3 others that have spent time with him have decided to get dogs of their own. He's also one of my best coworkers, and while there are a lot of things he...

7 Five Minute Tasks That Increase Traffic to Your Website

I’m not going to tell you a website is make or break for your business. Maybe it is. Maybe it isn’t. But regardless of how MUCH importance a website has, the simple fact remains that it IS important. It is 2013 and a good sized chunk of your audience is online, researching companies just...

You Don’t Have a Website? Here, Take My Card

There are a lot of companies these days that still don't have a website. You need one. While so much of the focus on the benefit of websites is the free marketing from showing up in search engines, the truth is that you need a website simply because without one, people can't search for your company...

3 Completely Acceptable SEO Tricks That Work – Sort Of

Website hits are not the only part of improving a business. In fact, those hits become much less important if your website is not converting, and while there are some companies that do anything they can to get hits, the reality is that success is based on quality of hits and conversions, not any...

Content Never Sleeps: Running a Business When You’re Done With Work

Most companies understand the value of a website. These days anywhere from 50 to 80% of your potential customers will look for companies just like yours online, and if you're not the first companies they find, they're not going to choose your business. If you don't have a website, you're missing...

Will Google Places Replace SEO?

Google Places is a new-ish feature of the Google search engine that affects search engine placement of local businesses. It's existed in various forms for a while, but within the past year it has essentially taken over front page results, adding about 10 or so listings in the middle of a search...

Guest Posts: Are They Losing Favor?

About a half a decade ago, all incoming links were important, and the best way to get incoming links was to buy them or comment on articles. You could generate dozens of links in little time, and you didn't have to do much for it to work. Then everyone was doing it and Google stopped rewarding...

Fresno SEO and Content Marketing – A Forgotten Location

Great Leap Studios is based in New York. But we have clients all over the world, and a satellite office in California. It's from this satellite office that we discovered how badly Fresno is in need of a search engine optimization company to market its businesses to Fresno residents and across...

Problems with YP Websites for Small Businesses

YP, formerly known as the Yellow Pages, now offers website rentals for small businesses. YP creates a small, five page website for your company and charges close to $100 a month. For companies that don't have a website, this may seem like a steal. After all, you get an attractive, mobile ready...