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Examples of Tourism and Travel Content and Blog Post Ideas

We talk a lot about content marketing and online branding on this website, and we provide content marketing services to dozens of industries. But there is perhaps no industry better suited for online marketing than the tourism and travel industry. It's amazing how many advantages tourism companies...

3 Benefits of Location Targeted Content Pages

Search engines find and rank your website through your content. Your content tells them how valuable you are as an answer to potential search engine queries, what your website is about, whether you're engaging to your visitors and more. That's why it's important to think about what you add to...

New York Branding: How Different Are the Boroughs?

Great Leap Studios is a New York branding company and content writing firm. Even though most of our clients come from other places in the world, we also work with local New York businesses to ensure that they're able to compete in what has become an intensely competitive environment. Perhaps the...

The Secret to Getting Honest Positive Reviews for Your Business Online

There is one area where I have long slacked off - at least until relatively recently. I rarely, if ever asked clients for reviews. I’d do amazing work to be sure, but I never bothered asking anyone for a testimonial or a quick review on Google or LinkedIn. In fact, I would often be happy when...

Examples of Life Coach Content and Blog Post Ideas

Life coaching is a growing industry, and in the past we've worked with close a dozen life coaches developing life coach content. Life coaches are often dependent on the internet to attract clients, because the best way to make sure that you are seen as an expert is to create motivational,...

The Death of SEO: Introduction to Content Writing in a Post Search Engine World

Search engines regularly update their algorithms to answer search queries. Most of the time this helps legitimate businesses. Sometimes it doesn’t. There is a growing movement of marketers that believe Google is trying to make sure businesses need more content and more marketing to compete –...

Advice to Business Owners Whose Clients Don’t Return – From a Business Owner

Most marketing firms focus on things like lead generation, brand recognition and conversions. These are all very good numbers. If your branding or content marketing partner is boosting your numbers in any of these categories, they’re earning their fees. But one of area of the business that...

Examples of Pest Control Content and Blog Post Ideas

If you've ever listened to the Great Leap Studios podcast you know that we talk about pest control branding and marketing a lot, using it as our primary example of the value of content marketing services. The reason is that so few pest control companies use online marketing tactics, but those that...

What’s the Fastest Way to Get 100 Likes on a Facebook Page?

In July we took on two new accounts, both of which had Facebook Pages with less than 20 likes. One of our first tasks, I told both clients was that we needed to grow those numbers to at least 100 likes, largely because the full scope of tools provided by Facebook - from promoted posts to offers and...

Call Center Content Marketing Tips

I had a funny thought this morning. Do call centers advertise? I figure everyone advertises to some degree, right? But what about a company that essentially is an advertising firm? Do they pay for outside advertising or do they just rely on their own services to contact potential clients? I...