Blog

Should You Add Ads to Your Business Website?

It's a tough economy - an economy where every extra dollar helps grow your business, and where leaving any money on the table can hurt your long term success. You're  business that presumably offers a product or service, and every dollar you make through your website helps make sure that your...

How to Compete with Amazon in eCommerce

Amazon is essentially destroying other eCommerce companies, showing up first in almost every search for every type of product. In a way, they're becoming a monopoly - one that is becoming such a force that some experts believe Google itself may struggle as a result of Amazon's tremendous power,...

Therapist and Counselor Content Marketing

As someone that was on a path towards a graduate degree in psychology before finding himself working as a writer, I've found that psychologists rarely seem to look at their work as a business. Many rely on word of mouth marketing, walk-ins, and referrals as their only methods of improving their...

Why Content Marketing for Life Coaches is Vital

While it's not one of our biggest client industries, life coaching is a growing field, and many of our past (and a few of our current) clients are life coaches and businesses related to coaching. This was especially true in the early days of Great Leap Studios, back when we were a two friends in an...

What Makes an Article Viral?

The term "viral" is thrown around often in online marketing circles as the goal of most media and content. Yet the reality is that few people know what going viral really means. Generally, "going viral" means one of two things: The article gains rapid popularity in a short amount of time. The...

Could Google Be Hurting Websites With Search Engine Answers?

The Google search engine is a tool designed to provide people with information. Its algorithm is updated regularly to address issues with keyword relevancy. Search engines are only valuable when the information that comes up in search is what the individual is looking for with the given keyword. If...

How Many Keywords Should Be in an Article?

Keyword articles are considered a common part of SEO strategy. The idea is that by using a keyword over and over, search engines will recognize that your article is about that keyword and rank you accordingly. In the past, the idea has been to aim for a keyword density of 2 to 5%. "Density," in...

Content Marketing vs. SEO – Is There a Difference?

Great Leap Studios handles high volumes of SEO work. But we consider ourselves a "content marketing" company. For those that have only recently heard about search engine optimization, this can be confusing. So we thought we'd develop this handy little explanation about the difference between...

Grow Your Business with Three Ridiculously Simple Video Strategies

Does your business have a YouTube account? Do you use it? If not, you’re missing out on a tremendously powerful marketing tool that can drive huge volumes of traffic to your website, build your brand and ultimately increase online sales. Here are three ridiculously simple strategies to use video...

Is Great Leap Studios Google Panda Friendly?

Yes. But we'll elaborate. Google Panda is a widely misunderstood yet surprisingly easy to understand algorithm change. Rather than get into complexities, the best way to understand Google Panda is by what occurred when the change took place: Poor quality writing was punished for being poor...