Blog

How Content Marketing Improves An Ad Retargeting Program

Most marketers are familiar with online advertisements. You visit a webpage, and somewhere on the webpage is an image ad for some type of product or service. You may also have noticed that often these advertisements are based on products or services you recently searched for. For example, if you...

3 Tips to Help You Write Content Faster

Recently we wrote a blog post about the benefits of writing an outline. Ideally, an outline reduces pauses in between article topics so that you can quickly and easily get into a groove and write as much content as possible before your fingers get tired. We want to expand on that today with...

Creating a Blogging Habit for Your Business

Habits. For businesses and the people who run them, habits are the foundation of everything you do - both good and bad. Successful businesses and business owners are those that understand and work to develop GOOD habits while mitigating the effects of bad habits. They are the ones that...

How an Outline Can Help You Write Web Content Quickly

It would be a stretch to call myself an organized person. I'm not disorganized, mind you. I'm simply not someone that's gone out of their way to utilize or develop organizational strategies. When I was freelancing I kept all of my tax data on a basic Excel sheet. I have several resources for one of...

When The First Page of Google Is Not Enough

Ask any company what they want from their content marketing or SEO strategy, and they'll tell you that their goal is to be on the first page of Google, ideally the first one or two listed in the Google search algorithm. It's an obvious goal - the further you're listed from the front page, the less...

How Important is Form for Content?

We started our careers as freelance writers at Elance.com. One of the reasons we made such a name for ourselves was because we provided high quality content - something many buyers were looking for but few were able to find. At one point, our team of two was listed number 3 out of over 34,000...

San Jose Content Writing and Marketing

San Jose and the surrounding cities are a haven for modern technology. Many of the world's most renowned software development companies and hardware manufacturers are based in San Jose, and many more are founded in that city regularly. Yet as someone that has spent a lot of time in San Jose, I'm...

1 Billion for Gangnam Style – This Author’s Pointless Quest to Be the 1 Billionth View

SCROLL DOWN TO THE END FOR AN EXCITING UPDATE Today I embark on a soon to be short lived, mathematically and realistically impossible journey to become the one billionth view of Psy's Gangnam style YouTube video. As of today, I am number 971,518,818. Only 28,481,182 to go before Gangnam style...

Market for the 2013 Holiday Season During the 2012 Holiday Season

The 2012 holiday season is here! That means that everyone that started marketing their website in 2011 is seeing their hard work pay off. Content marketing has a "fast" component. Every time a new page is added to your website, it has the potential to be listed in a few days to a few weeks, and...

INFOGRAPHIC: Putting Your Sales Expenditures into a Content Marketing Perspective

We threw together this quick infographic with a couple of terrible font choices (long story) to give you a fun visual way to understand how easy it is to fund a content marketing campaign. By shrinking your sales staff by just one individual, you can fund enough content to last you 3 to 10 years,...