The dental industry is remarkably competitive. In order to attract new patients, dentists often rely on expensive call-in services, large billboard ads, expensive radio commercials, and more, all to attract a few new clients that may or may not make up for the investment in the long term.
One of the truths in dentistry is that the average family has little information to help them tell the difference between dentists, making some form of marketing crucial. Yet the traditional avenues that dentists use to advertise are very expensive, and while they may convert, they require a large and consistent monthly budget that eats in your margins.
Online Marketing for Dentists Using Content Based Strategies
Rather than spend thousands on temporary commercials and magazine advertisements, consider investing in your website. Using content based search engine optimization strategies, you can improve your online presence, generate leads passively, build more trust, and convert more website visitors into customers.
Content – in the form of blog posts, service pages on your website, targeted location pages, etc. – allows you to grow your website into a hub of information. Search engines reward websites that are useful to the reader, and unique content written specifically for your site allows you to show up higher in search engines as a result.
But content is so much more than that. When you market your dentist website with unique dental content writing, you also receive additional benefits, including:
- Targeted Searches – Not everyone is searching for just a dentist. Some people are searching for braces or Invisalign. Others are searching for wisdom tooth experts. Others are searching for cosmetic dentistry. Still others are searching for locations that may be right next to you, but not the city you targeted. When you add content, you can create pages that target and address these searchers.
- Build Trust – What happens after someone hears a radio advertisement with your practice? Do they call you right away? The answer is usually no. They go online. They search for your name or the name of your dental practice, and they examine you. If they see a full website with relevant, well written content that is engaging and relevant, they’re far more likely to call you than if they see a website with one page and no information.
- Create Authority — A patient wants to feel confident that their dentist is knowledgeable and will provide the best possible dental care for them. In person, you can easily show them your expertise. Online content proves that you know what you’re talking about before the patient even comes into your office, making them more ready to trust you.
You can also use dentist content writing to engage with your current clients, sending them newsletters or giving them useful information on a blog. You can also share unique content on social media, helping you build an even greater online presence.
Content writing is the only form of online marketing endorsed by Google itself, and one of the only marketing strategies that has long lasting benefits – content you create now can continue to bring in new clients years into the future.
Dentistry Content and Web Marketing Services from Great Leap Studios
If building content for your blog and managing an online presence sounds like an overwhelming task, Great Leap Studios can write the content that is targeted, relevant, and resonates with your patients. We have years of experience in web marketing, combining content and SEO best practices to create powerful websites.
Many of our dental clients have relied on us to provide well-informed content that:
- High quantity of content for a robust website that ranks well.
- Relevant and accurate information that gives customers the answers they need.
- Unique ideas that enable your website to offer content others don’t.
We use a comprehensive approach to create content in different formats and covering a range of information relevant to your site, such as web pages, blog posts, articles, and more. This ensures that your website reaches more people on more channels.
In addition to content writing, Great Leap Studios has the services to help you with every aspect of your digital marketing plan. We have web design services, social media management, newsletter creation, location-specific SEO, and more.
Investing in your website with these services provides a more cost efficient ROI than advertising like billboards or radio commercials. A website can reach more people, often through search algorithms that do not require additional advertising budgets. Content marketing also provides an ongoing, compounding return over years as the content keeps your site leading search results.
Additionally, if you do choose to use radio advertising, billboards, local magazines, or other promotional methods, clients will be able to better locate you online. Once there, a strong website will increase the conversion rate from passive viewers into new patients.
Contact Great Leap Studios Today for Unique Dental Content Writing
More and more dental patients are turning to the web to find information on services in their area, yet few dentists are taking advantage of the affordable marketing solutions this offers. Even those with a website or social media account might be marketing ineffectively if you are not also utilizing content marketing and SEO.
Great Leap Studios was one of the first companies to adopt content based SEO, and we’d love to help you with your content writing and online marketing needs. If you’d like to learn more about dental SEO and content writing services, please feel free and call us today at 347-460-5492.