Imagine receiving 5,000 hits on your website every single day. Every day, thousands of people search for terms related to your site and land on your various pages, reading about your products and services and interacting with your blog. Now, imagine if the vast majority of those people left and never returned.
Seems like a waste doesn’t it?
But that’s exactly what happens to tens of thousands of websites every single day. They spend huge sums of money and hundreds of hours developing multiple traffic streams to their website but they don’t have a system in place to capture and retain that traffic once it arrives.
Fortunately, there is a simple and cost effective method to do just this and all it takes is a little bit of content targeted to the needs of your readers. It’s called email marketing and it involves capturing email addresses of your visitors before they have a chance to leave your site. Great Leap Studios has many years of experience using email marketing as a tool to boost conversion rates for small business, entrepreneurs and Internet marketers. Call today to learn more about what we can do to jump start your email marketing efforts.
The Importance of Quality Content in Your Email Marketing Campaign
The purpose of an email marketing campaign is to generate trust between your company and your readers. When someone lands on your website and is impressed with what you have to offer, what more can they do but buy your product or service? Instead of letting them walk away for good if they’re not ready to buy, you can entice them to sign up for your email newsletter.
By encouraging them to sign up for your newsletter, you now have the right to contact them periodically with new content they might find interesting and an occasional pitch for a product or service you are selling. This is a delicate process and takes very carefully written content to build a viable relationship that can eventually convert to sales.
That’s why you need a company like Great Leap Studios to handle your email newsletters. We can research and present targeted content in a fun-to-read, easy-natured email newsletter that your readers will devour, in the act of building trust with you. Contact us today to learn more about the benefits of email marketing for your business.