It’s an increasingly unsafe world with increasingly better technology. These days, homeowners and business owners have little excuse not to take advantage of alarm or security services, whether it’s CCTV, home alarms, etc. Consumers know this, which is why many of them look online to find the highest rated and most trustworthy alarm and security companies.
Targeted Local Searches for Security Companies
With that in mind, those that work in security – whether it’s installing alarms or supplying security personnel – need to invest in online marketing. Few people are going to call around to find a trustworthy security company. They’re going to search online to see what is available and make their decision from there.
That’s where SEO – or search engine optimization, which is the act of creating a website that ranks well in search engines – targeted to alarm and security services can be highly valuable. Security companies looking for leads need only create websites that are filled with valuable information, and they can easily beat out their competition and land the new client.
Intro to Content Marketing
Content marketing – a form of security SEO that involves adding words (content) to your website that builds value to the reader, while simultaneously improving your search engine rank. It also provides something that is very important for alarm and security companies:
Building trust.
Security is perhaps the number one industry where building trust with the visitor is important. They want to know that you’re going to be there for them, and that you’re a company that knows and understands security. When they come to your site and see content that’s valuable and interesting, they’ll be more likely to trust your company and become a customer.
Content marketing and SEO are the most important strategies in modern day lead generation, and security companies are no different. Whether you work in alarm or security services, the best thing you can do is contact us today and find out more about how content marketing works and why all major security companies are starting to invest in it for their marketing and lead generation needs.