Micah

SEO is Easy in Spirit, Difficult in Execution

There are no more tricks to SEO. SEO is not about a specific keyword density, or the exact placement of a specific keyword as it compares to other websites. SEO, in the year 2022, is mostly about the creation of content. Back in the early 2010s, SEO companies were tasked with creating content...

Value of Content Writing in the Mental Health Field – Psychologists, Psychiatrists, Coaches, and More

Every business needs to invest in marketing. Growth requires that people can find you and your services, and while word of mouth and referrals are an effective way to keep a schedule full, they are not typically enough to help you reach your financial and organizational goals. Many...

Pest Control Social Media Posts and Management from Great Leap Studios

Great Leap Studios works with small to medium size businesses in a variety of fields. But many of our clients work in pest control, because we have years of experience helping pest control businesses succeed. We offer full service marketing for pest control, including content, website design,...

Fast Website Development: CED Society

Fast Website Development: CED Society

Great Leap Studios was contacted by a non-profit organization that had a problem. They had been trying to get a new website since 2020. After a year, they had design of the website drafted, but the company they were working with still had not turned the design into a working, functional website....

Strategies for Creating Long-Form Content for Your Website

Long-form content has some significant benefits over other types of content or even shorter posts. At anywhere from 1,000 to 10,000 words or more, it provides in-depth content for search engines to parse, other websites to link back to, and your potential customers to get answers to all their...

How to Improve Your SEO with Long-Form Content

We often talk about how quality and quantity are equally important when it comes to content on your website. Generally, we also say that there is no “right” word count for your content as long as you are regularly adding new content to your site. For the most part, this is true. Shorter...

3 Ways to Improve On-page SEO for Your Small Business Website

Search engine optimization, or SEO, is divided into two categories - on-page and technical. On-page SEO is what is included on each page of your website, such as the content, schemas, and links. For small businesses, on-page SEO is where you want to focus, since it requires little technical...

How to Keep Your Local Business Website Up to Date with a Content Audit

When COVID started in 2020, you likely got onto your small business website and dutifully added information about your COVID-19 practices and how you are keeping your customers safe. Now, almost two years later, the changing recommendations and realities for handling COVID as a small business mean...

What Is FAQ Schema Markup and Why You Should Be Using It

In recent Google searches, you may have noticed new information popping up underneath different websites. A list of events, customer reviews, FAQs, and other items now show on the search results page. These features are possible with schema markup, a type of website content that lets businesses...

Outsourcing Marketing: Why It Makes Sense for Small Businesses to Partner with a Marketing Company

As a small business owner, you probably hear all the time that you have to market your business online. But when do you have the time to do that? You already have a dozen different responsibilities each day. Learning the ins and outs of digital marketing and spending the time to do it effectively...