Micah

3 Ways to Improve On-page SEO for Your Small Business Website

Search engine optimization, or SEO, is divided into two categories - on-page and technical. On-page SEO is what is included on each page of your website, such as the content, schemas, and links. For small businesses, on-page SEO is where you want to focus, since it requires little technical...

How to Keep Your Local Business Website Up to Date with a Content Audit

When COVID started in 2020, you likely got onto your small business website and dutifully added information about your COVID-19 practices and how you are keeping your customers safe. Now, almost two years later, the changing recommendations and realities for handling COVID as a small business mean...

What Is FAQ Schema Markup and Why You Should Be Using It

In recent Google searches, you may have noticed new information popping up underneath different websites. A list of events, customer reviews, FAQs, and other items now show on the search results page. These features are possible with schema markup, a type of website content that lets businesses...

Outsourcing Marketing: Why It Makes Sense for Small Businesses to Partner with a Marketing Company

As a small business owner, you probably hear all the time that you have to market your business online. But when do you have the time to do that? You already have a dozen different responsibilities each day. Learning the ins and outs of digital marketing and spending the time to do it effectively...

Why Add an FAQ to Your Webpages

The majority of people today turn to the internet when they have a question. If your website has a small business, you want to provide all the answers your customers might need about your services or products in an easy to find place on your site. The best location for that is an FAQ. An FAQ...

More Than Hits: Decreasing Visitors to Improve Conversions

More Than Hits: Decreasing Visitors to Improve Conversions

There's a pest control company in Virginia that contacted us about a problem they were having with conversions. They were receiving over 1000 hits a month (a lot for a local pest control company) and not receiving nearly enough calls. Looking into the data, the problem wasn't conversions. The...

The Best Social Media Platforms for Your Business: Facebook

This is the first in our series about using social media platforms to boost your online marketing. We’re discussing the pros and cons of the most popular social media sites to help you determine which are the best fit for your business.  Facebook is the site many think of when it comes...

The Best Social Media Platforms for Businesses: Let’s Get Started

Social media became a marketing tool a little over a decade ago, and isn’t about to go away. Used correctly, it offers many advantages to both large companies and small local businesses. Much of it is free to use with the exception of paid ads, giving your company a place to establish a profile...

Pest Control Case Study: How Long Does it Take Content to Work by Itself?

We work with a lot of pest control companies here at Great Leap Studios. Some are brand new, looking to us to create their website and design their content strategy. Others are established, hoping to leverage the work that has been completed in the past to try to target new areas and...

Does Your Website Look Good on Mobile?

The majority of all web searches happen on a phone. This figure goes up when people are searching for a local service. Conversely, almost all web development happens on a desktop or laptop computer with a large screen. This leads to a disconnect. What looks good on a monitor can become jumbled and...