Micah

The Best Social Media Platforms for Your Business: Facebook

This is the first in our series about using social media platforms to boost your online marketing. We’re discussing the pros and cons of the most popular social media sites to help you determine which are the best fit for your business.  Facebook is the site many think of when it comes...

The Best Social Media Platforms for Businesses: Let’s Get Started

Social media became a marketing tool a little over a decade ago, and isn’t about to go away. Used correctly, it offers many advantages to both large companies and small local businesses. Much of it is free to use with the exception of paid ads, giving your company a place to establish a profile...

Pest Control Case Study: How Long Does it Take Content to Work by Itself?

We work with a lot of pest control companies here at Great Leap Studios. Some are brand new, looking to us to create their website and design their content strategy. Others are established, hoping to leverage the work that has been completed in the past to try to target new areas and...

Does Your Website Look Good on Mobile?

The majority of all web searches happen on a phone. This figure goes up when people are searching for a local service. Conversely, almost all web development happens on a desktop or laptop computer with a large screen. This leads to a disconnect. What looks good on a monitor can become jumbled and...

Why a Profile in an Online Professional Directory Is Not Enough for Your Contractor Business

As a local contractor, you have dozens of ways to connect with your customers online. Websites like Facebook, Nextdoor, Houzz, Angie’s List, and others give you the option to create a free profile where customers can see your services, information, and reviews. It is worth having a profile on...

Reputation Management Methods to Improve Your Search Engine Results

If someone enters your business name into a Google (or another popular search engine), what comes up? Ideally, the answer is your website, your existing social media profiles, and review sites, hopefully with a majority of positive reviews. But if you’ve recently received some negative...

Why Businesses Need Reputation Management

Reputation management might sound like a service celebrities pay for, or something corporations do after a scandal. But in today’s internet driven world, every company, even - if not especially - small, local businesses benefit from reputation management. Reputation management involves...

What Is the Difference Between SEO and Content Marketing?

As you get involved with marketing your business online through your website, you are going to come across many terms. You are likely to come across the terms SEO and content marketing. Some marketers will use them interchangeably while others say one is more important than the other. This...

How to Convert Website Traffic into Customers

It's one thing to get site visitors. We all want millions of people visiting our websites. But site visits are, in many ways, not the right way to judge whether or not a site is successful. If visitors click on your site, view your content, and leave, then those visitors did not matter. Every...

Examples of Landscaping Content and Blog Post Ideas

When you own a landscaping business, you likely advertise to clients in multiple ways. Maybe you place ads, brand your vehicles, and encourage satisfied customers to recommend you to others. But the best form of marketing is online marketing, and the best way to make sure that your website gets...