Online Marketing

The Single Most Powerful Marketing Tool Online…is Free?
The Single Most Powerful Marketing Tool Online…is Free? 150 150 Great Leap Studios

I cringe every time I read an article about how SEO is essentially free marketing. Search engine optimization is not free – not by a long shot, and for years I’ve had to untangle a lot of the knots that our competitors put out there among potential clients. It’s why I don’t use that word anymore. SEO is not dead, but the connotations it carries make it as close to dead as it can get.…

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How to Market an Antique Mall | Antique Store Marketing
How to Market an Antique Mall | Antique Store Marketing 150 150 Great Leap Studios

As a side hobby I opened up a small little space in an antique mall in Nowheresville, California. I pay about $50 a month for glorified storage, because no one shops here and those that do don’t have any spending money. Part of the reason that this place is so unpopular is that the store owners prefer not to invest in online marketing. It seems strange, but it’s their place and they’re welcome to do…

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