I cringe every time I read an article about how SEO is essentially free marketing. Search engine optimization is not free – not by a long shot, and for years I’ve had to untangle a lot of the knots that our competitors put out there among potential clients. It’s why I don’t use that word anymore. SEO is not dead, but the connotations it carries make it as close to dead as it can get.…
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The Single Most Powerful Marketing Tool Online…is Free?
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