Optimizing Content for Conversion – Turning Visitors Into Revenue
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This post was written by Leslie Van Zee of Vantage Local – experts in local online display advertising. For correspondence or questions about online display, visit www.vantagelocal.com or followed on Twitter at @VantageLocal. Adobe’s 2012 Digital Marketing Optimization Survey revealed that online marketers tend to invest heavily to attract a web-based audience, yet they don’t work quite as hard to convert that same traffic into sales. According to the survey results, for every $92 that…
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