Of Cooking Ingredients and Content Marketing: A Lesson in Pseudoscience
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“… and a dash of pepper…” While out with a group at a Vietnamese noodle restaurant, two friends ordered the same Pho dish. I don’t know if you’ve ever had pho before, but most restaurants have a plate of multiple types of “add ons” that you add to the pho to make it better, like soy sauce, fish sauce, Sriracha, etc. One of them insisted that they knew exactly the right ingredients to add into…
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