return on investment

A few days ago, Apple officially passed Coca Cola to become the world’s most valuable “brand”. The Apple brand has always been synonymous with a certain level of style, of panache, of consumer driven fervor that gets people to stand in line for three days for the next iPhone or Macbook. But it took until now for them to oust the king of all brands – the world’s most popular soda, Coca Cola. There’s a…