Keep Your Readers on the Edge of their Seat – Eager to Know More and Buy
A few months ago, I was researching a book for a client about copywriting. I came across a passage about the Zeigarnik Effect – the psychological principle showing that human beings can’t help but want to know what happens next. It applies to just about everything. Cliffhanger endings. Soap opera style storytelling. Half finished photographs. …
Keep Your Readers on the Edge of their Seat – Eager to Know More and Buy Read More »