zeigarnik effect

Keep Your Readers on the Edge of their Seat – Eager to Know More and Buy
Keep Your Readers on the Edge of their Seat – Eager to Know More and Buy 150 150 Great Leap Studios

A few months ago, I was researching a book for a client about copywriting. I came across a passage about the Zeigarnik Effect – the psychological principle showing that human beings can’t help but want to know what happens next. It applies to just about everything. Cliffhanger endings. Soap opera style storytelling. Half finished photographs. If you give someone half an image, they will bend over backwards to find the other half, assuming it’s available.…

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