When you own a car repair shop, there are two crucial components to attracting customers:
- Exposure
- Building Trust
Most repair shops use nothing but word of mouth and a storefront sign for the former, and hope that their customer service is enough for the latter. Some may do the occasional newspaper ad, but otherwise repair shops do very little to try to out-earn their competitors.
But there is a way that you can massively increase your exposure, attract customers that have never driven down your street, and also build trust at the same time. You can do that with car repair content marketing.
Introduction to Car Repair Branding Online
The higher you show up in search engines for important search terms, like “[Location] car repair”, the more customers you are going to get. But to show up in high in search results, you need to have what’s known as a search engine optimized website, often shortened to SEO.
These days, the best way to optimize your business is to use what’s known as “content marketing.” Content marketing involves adding pages of useful information targeted to your customers on your website. These include information about your business, information about the locations you service, and – most importantly – helpful information for your visitors.
Helpful Content and Building Trust
By car repair information, we’re talking about do it yourself tips, information on types of car parts, troubleshooting, and so on. This information not only helps advance your website – it also establishes yourself as an expert to visitors, so that people trust your car repair company and use your services.
SEO For Auto Repair Companies
If you run a car service company and you want to make it the most profitable in your city, establishing a valuable website with useful car repair content is what’s going to make you a success.
If you’re interested in finding out more about car service SEO, make sure you call us today at (347) 460-5492, or email us directly via the form below: