Chiropractic medicine is a competitive industry. Chiropractors often struggle to develop a reputation within the local community, and marketing your business to others is often seen as an intrusion. In the past, many chiropractors relied on word of mouth advertising. As the market continues to become more competitive, this is not enough.
To ensure your chiropractic practice stands out, you need to reach clients with your website. The majority of people today find business through the web, making your site the first point of contact for those who are new to chiropractic medicine or the local area, and looking to see what is available.
Even the web is becoming more competitive, and your website can get lost without the right chiropractor content writing. Successfully capturing clients’ attention requires a strong marketing plan that boosts your site’s SEO, delivers helpful content, reaches your patients on the right platforms, and convinces them that you are the best choice when it comes to their chiropractor.
Planning Your Marketing Strategies
Chiropractors need to develop the right marketing strategies to compete. On the web, this starts with content. Your site needs content that conveys to your clients that they would benefit from chiropractic services and, more specifically, why they should choose your business to provide those services. The content also needs to provide the SEO that puts your site in the top rankings.
We know this sounds complex. In fact, the content that will optimize your site and draw in customers can be divided into a few simple categories:
- Website Content — With the right SEO content, your website will be the first place people visit when searching your practice. It needs to have the information they need to understand more about you. You should let people know who you are, what you offer, and the patients you serve. Also include what chiropractic medicine is and why clients should trust you to provide it.
- Chiropractor Blog Posts — Regularly adding content to your site through blog posts both improves your SEO and builds your authority with your clients. Informative posts can share information about chiropractic medicine, health, pain, your practices, and more. The knowledge here shows clients that you are an expert in the field, and a good choice for them.
- Persuasive Sales Content — Information is helpful to clients, but you are a business owner. In the end, you need patients to commit and pay for your services. This is the role of sales content. It gives clients that “call to action” and the final convincing they need that making an appointment at your practice will improve their lives.
- Local Search Engine Content — As a chiropractor, you serve a specific locality. This can make it easier to compete in search engine rankings since you are only up against a few other practices. By focusing your content on your area, you can optimize your local search engine rankings.
By starting with this content as a basis, you have the bulk of your online marketing. There are more steps – building a functional website, creating a content plan, choosing the right keywords – but knowing the content that you need is a good start to building your SEO.
Why Choose a Professional Chiro Marketing Partner?
With any local chiropractor marketing campaign, you’re not only seeking to attract people searching for your services – you’re looking to convince people that they need your assistance with issues like lower back pain, upper back pain, neck pain and more. Having the content and rankings alone is not always enough to bring in new clients.
Rather, the content also needs to be engaging and strike the right chord with potential patients. It should be professional and match your business’s branding in terms of style and tone. For many, content writing can be a challenging ask, and a time consuming one when you are already dealing with running your business.
That’s where marketing and SEO services for chiropractors become so valuable, and why you should partner with Great Leap Studios for your chiropractor marketing needs.
We have options for every part of your marketing plan, from the website design and branding to the SEO focused content that will grow your impact and resonate with customers. We’ve written extensively on chiropractic medicine for chiropractors just like you, as well as back pain and other related services, and we can develop strategies that will increase your business’s visibility in today’s marketplace.
We’ll develop the articles and pages you need to gain hits in the industry, and we’ll craft new content that will attract those unfamiliar with chiropractic practices. Our goal is to ensure your business shows up in every major search engine, so that anyone searching for a chiropractor or back specialist in your local area finds your website and strongly considers using your service.
Beyond your website and blog, we can also craft content for social media, newsletters, and articles. The different channels expand your reach, putting your business in front of more possible clients who can then be directed back to your website, and eventually into your office.
Become the Number 1 Local Chiropractor
Online chiropractic marketing is something every chiropractor should strongly consider. It’s the only way to reach the 70% of people or more that choose their businesses after online research, and a method of marketing that will set you and your company up for both short and long term success.
Whether you have the website or are starting from scratch, we can work with you to create an online presence that brings in clients. Content that places you first, both in search rankings and in your clients’ opinion, and our suite of marketing tools and services will make your chiropractic practice stand out.
Give us a call today to find out more about how we can help your small business rank well in local search listings, or contact us now via our online form to discuss an estimate and learn why more and more chiropractors are turning to online marketing solutions.