The insurance industry receives a lot of bad press, yet the value of insurance remains, and is an extremely important part of the modern family. That is why it is so crucial to establish yourself with an online marketing presence. Anyone working within the insurance industry needs to commit to creating business through local search marketing.
- Insurance Agents
People are wary of insurance agents, especially those that actively seek new customers. Insurance became such a popular target for scams that anyone approached by an insurance agent tends to immediately put up their guard. But if you invest in SEO content marketing, you can attract customers to you – customers that are interested in insurance and need your guidance. By letting the customer come to you, you won’t give the impression that you’re trying to sell them something they don’t need, and you’ll be able to leverage that interest and turn it into new customers.
- Insurance Companies
Fighting the big insurance companies is an uphill battle. You will strongly improve your odds if you invest in local search marketing. Targeting those directly in your area is the best way to achieve growth, and with some persuasive insurance content marketing, you can convince those that are hesitant to trust you and your company.
- Insurance Affiliates
Online businesses that generate revenue by becoming affiliates to insurance companies have an even more difficult task – you are competing with the entire Internet, not just local search. You need a considerable volume of articles to market your website; a level of content marketing that few companies can handle on their own. Outsourcing your insurance content needs to a content writing company with proven success in the insurance industry will provide you with a significant advantage.
Insurance Marketing With Great Leap Studios
It’s clear that anyone that works in the insurance industry needs to consider online marketing and content marketing as part of their business strategy. Our company has helped countless local and national companies get the online presence that is crucial for their success. Contact Great Leap Studios today to find out more about our services, or to get a quote about our monthly schedules and bulk content offers. To learn more contact us now.