Roofing companies often find that reaching out to customers isn’t as easy as it used to be. Word of mouth and newspaper ads aren’t enough. You need to market your services online, and you need to make sure that those that search for your roofing company can find you.
Roofing Lead Generation
Roofing companies are always looking for new, qualified leads. The best way to do that is to show up on the front page of Google for search terms related to your industry and attract business through online means. But to do that, you need to know how to create a website that:
- Ranks well in search engines.
- Attracts visitors and gets clicks.
- Turns those clicks into customers.
Obviously showing up first in Google doesn’t matter if your website doesn’t also turn those visitors into customers, and conversion doesn’t matter if you never get any hits. The key is to achieve both. But how do you do that?
Roofing Content Marketing
Content marketing is the most effective way to generate leads. It’s the development of writing, known as “content,” that turns your website into a hub of information with valuable pages that show potential customers what you offer and search engines what you’re about.
Pages include:
- Service Pages – Pages with information about your roofing services.
- Location Pages – Pages with information on the locations you service.
- Informative Pages – Pages with information that may interest consumers.
- Blog Posts – Regularly updating information related to your website.
Each one adds value to your site that helps roofing customers learn more about your company and about your expertise, while simultaneously developing trust and giving you a boost in search engines.
Content marketing is the most effective form of roofing marketing, and roofing companies that want to generate more leads will benefit from making it one of their top priorities.
Contact Great Leap Studios Today
If you’re ready to invest in roofing content or want to learn more about roofing SEO and content marketing, contact Great Leap Studios today. We’re a team of content marketers with proven success helping roofing companies just like you generate leads in the short and long term, while helping your website beat your competition in all major search engines.
Contact us today to find out more.