testimonials

Episode 7: Testimonials and Reviews as Content
Episode 7: Testimonials and Reviews as Content 150 150 Great Leap Studios

One of the best forms of content any company can generate, add to their website, or solicit is a testimonial. In terms of raw value, a single testimonial is worth a thousand articles and yet so few companies have a good system in place to followup with recent or current clients to get those testimonials. This week on the GLS Content Marketing Podcast, Anthony and Micah talk about how to get good testimonials, ensure your…

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How to Get Testimonials for Your Website
How to Get Testimonials for Your Website 150 150 Great Leap Studios

Over the past several years there has been a legal crackdown on the way testimonials are used and collected. Some companies wrote testimonials themselves and assigned a fake name in order to sway buyers, while others wrote up comprehensive testimonials using sales language and tried their best to convince one of their buyers to claim it. Now many of these practices are illegal. Your testimonials must be associated with a real person that can verify…

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